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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in finances (1)

Friday
May052017

WWE All-In To Expand Fan, Consumer, Ad Base With Social Media ‘Land Grab’

By Barry Janoff

May 5, 2017: The WWE has released its Q1 numbers and, although soft in some areas, the financial figures were pretty much a smack down, including expanding its "land grab" in the social media landscape.

Among the highlights, WWE revenue increased 10% to $188.4 from $171.1 million in the prior year quarter, WWE Network averaged 1.49 million paid subscribers over the first quarter 2017, which represented a 16% increase from the Q1 2016 and social media topped a WWE record 770 million.

"We delivered a strong revenue growth of 10%, and that is due to our live event as well as our Network and television businesses, generally speaking," Vince McMahon, chairman and CEO for WWE, said during a media financial conference call on Thursday (May 4).

"(A) barometer I use is our content as far as our social media and digital. We had more than four billion video views combined on our social and digital platforms for the first quarter, up 8%, and it continues to be a  (success).

“For many years we have trying to be part of that land grab. And I can say we are still grabbing (while) holding onto ours. Social media itself, we have 774 million followers, up 23%, which is extraordinary. And speaks to the power of the brand. And the health of the brand on-going,” said McMahon.

WWE’s main Facebook destination has just shy of 36.5 million followers, its RAW Facebook page has more than 12.6 million followers and WWE Network’s Facebook site has more than 10.6 million followers.

On Twitter, WWE has some 9.1 million followers.

Among its athletes, Dwayne "The Rock" Johnson has more than 69 million followers on Facebook (58 million) and Twitter, John Cena more than 53 million followers (43.8 million on Facebook), Undertakers and Roman Reighs each have more than 17 million followers on their respective Facebook pages and Nikki and Brie Bella have nearly 20 million followers combined on Facebook and Twitter.

WrestleMania 33 in April (during Q2) was a major driver and continued to build on Q1 numbers, according to the company, with attendance topping 75,000 and subscribers on WWE Network over 1.9 million, although McMahon said that latter number came up short of expectations.

During WrestleMania Week, WWE Network subscribers watched 22.5 million hours of content (or an average of approximately 13 hours per subscriber), representing a 4% year-over-year increase.

The WWE also said that WrestleMania 33 was the most social event in its history, led by 5.19 million interactions on Facebook.

"You know the WrestleMania results were excellent in terms of all aspects," McMahon said. "As far as our network, right after WrestleMania we were at 1.94 million subs. We just missed 2 million, which we were hoping for.

"Speaking of live-event attendance, that has always been one of my barometers since Day One. We’ve increased our attendance by about 100,000 over the first quarter last year. Which is pretty amazing. (And we had) 91 (live) events as compared to 72 (in 2016)," said McMahon.

Sponsors activated across numerous WWE platforms, including on-site during WWE WrestleMania Week in Orlando, reaching fans, viewers and consumers alike.

Snickers was presenting sponsor for the second consecutive year. Partners also included DiGiorno, 5-Hour Energy Drink, Mattel and Cricket Wireless.

“For many years we have trying to be part of that land grab. And I can say we are still grabbing (while) holding onto ours."

"All of our partners took advantage of our reach across all of our platforms,” Michelle Wilson, chief revenue officer and CMO for the WWE, said during the conference call. "The development of new video content adds increasing value to advertisers . . . (They realize) the increasing strength of our brand."

WWE touted its social media growth as a vital part of the company’s strategy.

"Our strategy on social and digital is that absolutely we have to be there," said Wilson. "Vince mentioned it as a land grab. Not only for monetization in the long term but also to bring in new consumers.

"We know that’s where they are discovering brands and where they become attached to brands. They are not necessarily turning on the TV for us, (so social media is) imperative to our growth," she said.

McMahon said the WWE is focusing on building not only the core audience but younger fans and more women, as well.

"There is a huge effort on our part to grow our base," said McMahon. "And you can grow the base and continue to grow the base. As far as women, they are the gate-keepers many times to programming and likes of whether or not they enjoy the brand. There is an initiative now, and has been for a while, to get to the younger audience.

"One of our secrets, of course, has been generation after generation. So we continue to broaden our platform and our overall bases. You have to grow. We are looking at all of these areas and continue to invest in them. We have a long-term point of view. We try to hit as many different areas and as many different demos as we can. There are many different ways in which we are doing it but generally we are trying to reach a broader audience,” said McMahon.

Looking forward, WWE sees the growth among fans and sponsors continuing, including new deals being formed worldwide and such jewel events as the first WWE Women’s Tournament, including 32 participants, scheduled for the fall.

This week, WWE and Combos, a brand from Mars. Inc., launched an in-store promotion and sweepstakes at some 75,000 retailers. The "BUY, SNAP, WIN" effort directs people to take a picture of their Combos purchase receipt and submit it via social media for a chance to win such WWE prizes as tickets, gear and WWE experiences. The effort runs now through June 30. (Details here.)
 
"As we continue to focus on producing engaging content across all platforms, we remain on track to achieve our 2017 financial objectives with record revenue, record Adjusted OIBDA (operating income before depreciation and amortization)results and record subscriber levels," George Barrios, WWE chief strategy & financial officer, said during the conference call.

According to Wilson, "We think all parts of the eco system are important. The digital and social bringing in the next generation and ultimately moving them to long-form on pay TV and then up to our direct-to-consumer WWE Network. So in our view, it all works in concert."

WrestleMania 33 Numbers Bring Down The House

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