WWE Superstars Dive Into NestlĂ© Waters For Multi-Media Health Campaign
Wednesday, May 30, 2018 at 11:07AM
NYSportsJournalism.com in Nestle Waters, WWE, WWE, ad campaigns, sports marketing

NYSJ Sports-Entertainment Business News Service

May 29, 2018: WWE has unveiled a multi-media campaign with Nestlé Waters North America encouraging people to have a healthy lifestyle by choosing water.

The effort is anchored by a social media-driven sweepstakes directing people to ”share the reasons they choose water,” in this case, touting brands from Nestlé Waters North America including Poland Spring, Nestlé Pure Life, Perrier and S. Pellegrino.

The company also owns and operates ReadyRefresh by Nestlé, a customizable water and beverage delivery service.

The WWE and Nestlé Waters North America campaign includes custom, co-branded, digital videos featuring WWE Superstars Charlotte Flair, Natalya, The New Day, Sin Cara and Titus O'Neil.

The spots “encourage fans to show how they #ChooseWater and will highlight the benefits of staying hydrated. They will be distributed across WWE's and Nestlé Waters North America's digital and social channels.”

Tag line for Nestlé Waters: Pure Life Begins Now.

People can enter the sweeps by following WWE's Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes (details here).

The winner will receive a trip to SummerSlam, scheduled for Aug. 19 in Barclays Center, Brooklyn, NY.

The sweeps is valued at about $4,500, according to Nestle Waters, including tickets to the event, roundtrip airfare and three nights hotel accommodations. (Details here.)

"At Nestlé Waters North America, we are committed to helping people lead healthier lives," Tara Carraro, chief corporate affairs officer for Nestlé Waters North America, said in a statement.

"As a family-friendly leader in entertainment, WWE is the perfect partner to help reach families across the country. We're proud to be working together to encourage families to choose water – whether tap, filtered or bottled."

Earlier this month, parent company Nestlé  unveiled a global initiative, “Nestlé for Healthier Kids,”  with the goal to “help 50 million children lead healthier lives by 2030”

According to John Brody, WWE evp-global sales & head of international, "This integrated campaign will provide Nestlé Waters North America with an opportunity to utilize WWE's global digital and social platforms and our larger than life Superstars to spread awareness about the benefits of water."

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