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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar122019

Snickers Sweetens Presence At WWE WrestleMania 35, Skittles Gets Hell in a Cell

NYSJ Sports-Entertainment Business News Service

March 11, 2019:
WWE is ramping up for WrestleMania 35 and bringing its marketing partners along for the mega-activation and beyond.

WWE and Mars Inc. have expanded their alliance, with Snickers set to receive “significant visibility and consumer engagement across WWE’s global platforms at WrestleMania, scheduled for April 7 in MetLife Stadium, home for the NFL’s New York Giants and Jets.

Snickers will be the exclusive presenting partner of WrestleMania for the fourth consecutive year.

Beyond WrestleMania, Skittles is being added to the WWE roster to serve as the presenting partner for WWE’s Hell in a Cell event this September.

As with previous WrestleMania activation, WWE Superstars will promote the brand’s popular ‘You’re Not You When You’re Hungry’ campaign in custom content produced by WWE.

Creative will air in WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network, and during WrestleMania 35 on WWE Network.

Content will also appear across WWE’s global digital and social platforms, including WWE’s YouTube channel, which has more than 40.5 million subscribers.

Marketing support again includes limited-edition Snickers packaging featuring five different WWE-themed Hunger Bars with catch phrases of five Superstars on the packaging: The Miz - Awesome, Lana - Ravishing, Bobby Roode - Glorious, AJ Styles  Phenomenal and Rusev - Brute.

Snickers lead agency is BBDO New York.

“WWE Superstars can’t perform in the ring and live up to their larger-than-life personalities if they’re hungry,” Josh Olken, brand director for Snickers, said via the company.

“We’re thrilled to be back for the fourth consecutive year as the presenting sponsor of WrestleMania, making sure that no one across WWE’s passionate fan base is hungry when getting their WrestleMania fix.”
 
The Snickers bars will be available March 18 through mid-April (or while supplies last) exclusively in Dollar General stores nationwide.

There will also be a special digital coupon on Snickers singles items, as well as a digital “Superstar-Yourself” experience on DollarGeneral.com.

Snickers will have a presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival at Pier 12 in Brooklyn, NY; plus custom digital and social content sponsorships on WWE.com and YouTube as part of a multi-platform media campaign.

As part of the extended WrestleMania 35 takeover of New York, the New York Mets will host WWE Day at Citi Field on April 6 vs the Washington Nationals.

For WWE’s Hell in a Cell presented by Skittles, support will include a cross-platform promotion via WWE’s global media channels, a co-branded custom integration that will air in the telecast and additional partnership activations to be unveiled.

“WWE is thrilled to expand our partnership with Mars and provide two marquee brands, Snickers and Skittles with valuable exposure across our global platforms."

According to John Brody, WWE evp-global sales and head of international, “WWE is thrilled to expand our partnership with Mars and provide two marquee brands, Snickers and Skittles with valuable exposure across our global platforms.

“Snickers will once again leverage the massive platform and global fan base that WrestleMania provides as we bring their ‘You’re Not You When You’re Hungry’ campaign to life in new and creative ways.”

WWE last week unveiled Tampa Bay’s Raymond James Stadium as the site for WrestleMania 36 in April 2020.

WrestleMania 36 Taking Over Tampa

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