Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar122019

Snickers Sweetens Presence At WWE WrestleMania 35, Skittles Gets Hell in a Cell

NYSJ Sports-Entertainment Business News Service

March 11, 2019:
WWE is ramping up for WrestleMania 35 and bringing its marketing partners along for the mega-activation and beyond.

WWE and Mars Inc. have expanded their alliance, with Snickers set to receive “significant visibility and consumer engagement across WWE’s global platforms at WrestleMania, scheduled for April 7 in MetLife Stadium, home for the NFL’s New York Giants and Jets.

Snickers will be the exclusive presenting partner of WrestleMania for the fourth consecutive year.

Beyond WrestleMania, Skittles is being added to the WWE roster to serve as the presenting partner for WWE’s Hell in a Cell event this September.

As with previous WrestleMania activation, WWE Superstars will promote the brand’s popular ‘You’re Not You When You’re Hungry’ campaign in custom content produced by WWE.

Creative will air in WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network, and during WrestleMania 35 on WWE Network.

Content will also appear across WWE’s global digital and social platforms, including WWE’s YouTube channel, which has more than 40.5 million subscribers.

Marketing support again includes limited-edition Snickers packaging featuring five different WWE-themed Hunger Bars with catch phrases of five Superstars on the packaging: The Miz - Awesome, Lana - Ravishing, Bobby Roode - Glorious, AJ Styles  Phenomenal and Rusev - Brute.

Snickers lead agency is BBDO New York.

“WWE Superstars can’t perform in the ring and live up to their larger-than-life personalities if they’re hungry,” Josh Olken, brand director for Snickers, said via the company.

“We’re thrilled to be back for the fourth consecutive year as the presenting sponsor of WrestleMania, making sure that no one across WWE’s passionate fan base is hungry when getting their WrestleMania fix.”
 
The Snickers bars will be available March 18 through mid-April (or while supplies last) exclusively in Dollar General stores nationwide.

There will also be a special digital coupon on Snickers singles items, as well as a digital “Superstar-Yourself” experience on DollarGeneral.com.

Snickers will have a presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival at Pier 12 in Brooklyn, NY; plus custom digital and social content sponsorships on WWE.com and YouTube as part of a multi-platform media campaign.

As part of the extended WrestleMania 35 takeover of New York, the New York Mets will host WWE Day at Citi Field on April 6 vs the Washington Nationals.

For WWE’s Hell in a Cell presented by Skittles, support will include a cross-platform promotion via WWE’s global media channels, a co-branded custom integration that will air in the telecast and additional partnership activations to be unveiled.

“WWE is thrilled to expand our partnership with Mars and provide two marquee brands, Snickers and Skittles with valuable exposure across our global platforms."

According to John Brody, WWE evp-global sales and head of international, “WWE is thrilled to expand our partnership with Mars and provide two marquee brands, Snickers and Skittles with valuable exposure across our global platforms.

“Snickers will once again leverage the massive platform and global fan base that WrestleMania provides as we bring their ‘You’re Not You When You’re Hungry’ campaign to life in new and creative ways.”

WWE last week unveiled Tampa Bay’s Raymond James Stadium as the site for WrestleMania 36 in April 2020.

WrestleMania 36 Taking Over Tampa

Back to Home Page