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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan172011

X Marx The Spot As Groucho Takes On Watson In 'I'm An IBM'er' Campaign

By Barry Janoff, Executive Editor

Groucho Marx stars in an IBM spot that focuses on the upcoming grand challenge on 'Jeopardy'.January 16, 2011: Groucho Marx starred on stage, screen and TV during a career that spanned some 70 years. Now he is starring in a spot for IBM that is part of the company's on-going "I'm An IBM'er" campaign.

The spot, "Natural Language," is a companion piece to "Man Vs. Machine On Jeopardy." Both spots focus on Watson, a computer system that is scheduled to compete on the TV show, Jeopardy, Feb. 14-15-16, in a grand challenge against all-time top winners Ken Jennings and Brad Rutter and hosted by Alex Trabek. The spot with Groucho and the "Man Vs. Machine" commercial both explain how the Watson supercomputer was specifically designed and programmed to understand the puns and word plays that are central to Jeopardy but usually misinterpreted by computers.

In "Natural Language," Groucho is seen as one of his classic characters, Captain Spalding, delivering one of his classic lines from the Marx Brothers' movie, Animal Crackers. "One morning I shot an elephant in my pajamas. How he got in my pajamas I don't know." Later, we see a shot of the Jeopardy game board, which under the category "Animal Talk" asks, "Groucho quipped, 'One morning I shot' this 'in my pajamas." The response, in classic Jeopardy style, must come in the form of a question: "What is an elephant?"

A voiceover in the spot offers, "Real language is filled with nuance, slang and metaphor. It's more than half the world's data." As an example, we then see a flash card which on one side has a picture of a baseball bat and on the other side a picture of a flying bat. The spot continues, "But computers couldn't understand it. Watson is a computer that understands meaning in our language and pinpoints the right answer, instantly. It uses deep analytics to answer questions computers never could before. Even the ones on Jeopardy."

The Jeopardy board is then shown offering six topics of examples puns, nuances and word plays that Watson could face when it challenges the two human contestants in February: Vice Precedents, Off The Record, Animal Talk, Characters Who Became Words, Slings & Arrows, Of Outrageous Fortune.

The voiceover then offers the campaign's tag line: "That's what I'm working on. I'm an IBM'er. Let's build a smarter planet." The Groucho spot airs during NFL games and other network and cable programming. Lead agency is Ogilvy & Mather, New York. (See Groucho spot here.)

Of course, the answer must be in the form of a question.The grand prize for the Watson Jeopardy competition will be $1 million, with second place earning $300,000 and third place earning $200,000. IBM said it would donate 100% of its winnings to charity while Rutter and Jennings will each donate half of their winnings to charity.

The goal of all of this is to create a computer system whose technology can work with doctors, scientists, educators and others to more accurately and quickly determine and define situations in which other systems have come up short due to misinterpreting or simply not understanding language. According to John E. Kelly III, svp and director of IBM research, in USA Today, "In the field of artificial intelligence, people spend lifetimes trying to advance that science inche. What we have done is advance artificial intelligence by miles."

Still, that might not help Watson take on the late Groucho (who died in 1977) should he ever appear as a virtual character on Jepordy, where he might rattle off some his famous lines and cause Watson to short-circuit in an attempt to keep pace:

• "Ice water? Get some onions. That'll make your eyes water!"
• "If you want to see a comic strip, you should see me in the shower."
• "Time flies like an arrow. Fruit flies like a banana."
• "Either he's dead or my watch has stopped.”
•  “I have a mind to join a club and beat you over the head with it.”
•  “I'm not a vegetarian, but I eat animals who are."
•  "Before I speak, I have something important to say."
•  "I worked my way up from nothing to a state of extreme poverty."
•  "If I held you any closer I would be on the other side of you."
•  "Who are you going to believe, me or your own eyes?"

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