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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov092010

Copy Cat: Xerox Replaces Long-Time Partner Canon At U.S. Open

November 8, 2010: Xerox has signed a multi-tiered, five-year partnership to become an official sponsor for the U.S. Open. Beginning with the 2011 tennis grand slam event, Xerox will be the exclusive office equipment and document technology and services provider for both the U.S. Open and Arthur Ashe Kids’ Day presented by Hess.

Financial terms of the deal were not disclosed.  Xerox replaces Canon, which had been a U.S. Open partner for more then three decades. IBM serves as the U.S. Open's official IT solution provider.

The 2011 U.S. Open is scheduled for Aug. 29-Sept. 11. Arthur Ashe Kids’ Day presented by Hess is scheduled for Aug. 27. The two-week event has consistanly attracted crowds in excess of 700,000 over the past few years.

Other marketing partners of the U.S. Open include Chase, Citizen, Esurance, Mercedes-Benz, Olympus, Amex, Continental Airlines, Heineken, Evian and Polo Ralph Lauren.

The partnership includes on-site presence, media support of tournament TV broadcasts and a "robust relationship" with USOpen.org, the official Web site of the U.S. Open. On-site activation will include Xerox courtside and ring signage in Arthur Ashe Stadium, the Louis Armstrong Stadium and other tournament courts.

The deal is part of a Xerox's broader marketing strategy by Xerox to focus on and then support key sports alliances. In September, Xerox unveiled a global marketing campaign, "Ready For Real Business," supporting alliances including the New York Mets. Lead agency is Young & Rubicam, NY.

As a U.S. Open partner, Xerox document technology will be integrated in all key areas, including tournament operations, business operations and the Media Center. Xerox will also work with the U.S. Tennis Assn., which oversees the Open, to "improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services."

A recent TV spot focused on Xerox's alliances, including one with the New York MEts.“The USTA does a masterful job of creating on-court excitement for tennis fans around the world,” Christa Carone, CMO for Xerox, said in a statement. “Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business — on the court and off.”

According to Harlan Stone, chief business and marketing officer for USTA, “Once again the U.S. Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the U.S. Open as we bring Xerox’s world-class document technology and support to this global event.”

As an official partner of Arthur Ashe Kids’ Day, Xerox will be title sponsor of the Performance Challenge, a component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.

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