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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov092010

Copy Cat: Xerox Replaces Long-Time Partner Canon At U.S. Open

November 8, 2010: Xerox has signed a multi-tiered, five-year partnership to become an official sponsor for the U.S. Open. Beginning with the 2011 tennis grand slam event, Xerox will be the exclusive office equipment and document technology and services provider for both the U.S. Open and Arthur Ashe Kids’ Day presented by Hess.

Financial terms of the deal were not disclosed.  Xerox replaces Canon, which had been a U.S. Open partner for more then three decades. IBM serves as the U.S. Open's official IT solution provider.

The 2011 U.S. Open is scheduled for Aug. 29-Sept. 11. Arthur Ashe Kids’ Day presented by Hess is scheduled for Aug. 27. The two-week event has consistanly attracted crowds in excess of 700,000 over the past few years.

Other marketing partners of the U.S. Open include Chase, Citizen, Esurance, Mercedes-Benz, Olympus, Amex, Continental Airlines, Heineken, Evian and Polo Ralph Lauren.

The partnership includes on-site presence, media support of tournament TV broadcasts and a "robust relationship" with USOpen.org, the official Web site of the U.S. Open. On-site activation will include Xerox courtside and ring signage in Arthur Ashe Stadium, the Louis Armstrong Stadium and other tournament courts.

The deal is part of a Xerox's broader marketing strategy by Xerox to focus on and then support key sports alliances. In September, Xerox unveiled a global marketing campaign, "Ready For Real Business," supporting alliances including the New York Mets. Lead agency is Young & Rubicam, NY.

As a U.S. Open partner, Xerox document technology will be integrated in all key areas, including tournament operations, business operations and the Media Center. Xerox will also work with the U.S. Tennis Assn., which oversees the Open, to "improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services."

A recent TV spot focused on Xerox's alliances, including one with the New York MEts.“The USTA does a masterful job of creating on-court excitement for tennis fans around the world,” Christa Carone, CMO for Xerox, said in a statement. “Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business — on the court and off.”

According to Harlan Stone, chief business and marketing officer for USTA, “Once again the U.S. Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the U.S. Open as we bring Xerox’s world-class document technology and support to this global event.”

As an official partner of Arthur Ashe Kids’ Day, Xerox will be title sponsor of the Performance Challenge, a component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.

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