Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

WNBA 17 All-Star Starting Teams
Eastern Conference
• Tina Charles New York Liberty
• Elena Delle Donne Washington Mystics
• Tiffany Hayes Atlanta Dream
• Jonquel Jones Connecticut Sun
• Jasmine Thomas Connecticut Sun
Western Conference
• Sue Bird Seattle Storm
• Sylvia Fowles Minnesota Lynx
• Maya Moore Minnesota Lynx
• Candace Parker Los Angeles Sparks
• Diana Taurasi Phoenix Mercury

The All-Star reserves, who will be selected by the WNBA’s 12 head coaches, will be revealed Tuesday, July 18 during ESPN2’s telecast of the Storm and the Chicago Sky (9 PM. ET)
SOURCE: WNBA

WHAT YOU SAY!?

Pro Football Hall Of Fame Class of 2017 Presenters
The Class of 2017 will be honored and celebrated during the Enshrinement Week Powered by Johnson Controls in Canton, Ohio Aug. 3-6
• MORTEN ANDERSEN Sebastian Andersen, Morten’s son
• TERRELL DAVIS Neil Schwartz, Terrell’s agent and friend
• KENNY EASLEY Tommy Rhodes, Kenny’s high school coach
• JERRY JONES Gene Jones, Jerry’s wife
• JASON TAYLOR Jimmy Johnson, Jason’s coach with Dolphins
• LaDAINIAN TOMLINSON Lorenzo Neal, LaDainian’s teammate with Chargers
• KURT WARNER Brenda Warner, Kurt’s wife
SOURCE: PRO FOOTBALL HALL OF FAME

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov092010

Copy Cat: Xerox Replaces Long-Time Partner Canon At U.S. Open

November 8, 2010: Xerox has signed a multi-tiered, five-year partnership to become an official sponsor for the U.S. Open. Beginning with the 2011 tennis grand slam event, Xerox will be the exclusive office equipment and document technology and services provider for both the U.S. Open and Arthur Ashe Kids’ Day presented by Hess.

Financial terms of the deal were not disclosed.  Xerox replaces Canon, which had been a U.S. Open partner for more then three decades. IBM serves as the U.S. Open's official IT solution provider.

The 2011 U.S. Open is scheduled for Aug. 29-Sept. 11. Arthur Ashe Kids’ Day presented by Hess is scheduled for Aug. 27. The two-week event has consistanly attracted crowds in excess of 700,000 over the past few years.

Other marketing partners of the U.S. Open include Chase, Citizen, Esurance, Mercedes-Benz, Olympus, Amex, Continental Airlines, Heineken, Evian and Polo Ralph Lauren.

The partnership includes on-site presence, media support of tournament TV broadcasts and a "robust relationship" with USOpen.org, the official Web site of the U.S. Open. On-site activation will include Xerox courtside and ring signage in Arthur Ashe Stadium, the Louis Armstrong Stadium and other tournament courts.

The deal is part of a Xerox's broader marketing strategy by Xerox to focus on and then support key sports alliances. In September, Xerox unveiled a global marketing campaign, "Ready For Real Business," supporting alliances including the New York Mets. Lead agency is Young & Rubicam, NY.

As a U.S. Open partner, Xerox document technology will be integrated in all key areas, including tournament operations, business operations and the Media Center. Xerox will also work with the U.S. Tennis Assn., which oversees the Open, to "improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services."

A recent TV spot focused on Xerox's alliances, including one with the New York MEts.“The USTA does a masterful job of creating on-court excitement for tennis fans around the world,” Christa Carone, CMO for Xerox, said in a statement. “Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business — on the court and off.”

According to Harlan Stone, chief business and marketing officer for USTA, “Once again the U.S. Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the U.S. Open as we bring Xerox’s world-class document technology and support to this global event.”

As an official partner of Arthur Ashe Kids’ Day, Xerox will be title sponsor of the Performance Challenge, a component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.

Back to Tennis

Back to Home Page