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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov092010

Copy Cat: Xerox Replaces Long-Time Partner Canon At U.S. Open

November 8, 2010: Xerox has signed a multi-tiered, five-year partnership to become an official sponsor for the U.S. Open. Beginning with the 2011 tennis grand slam event, Xerox will be the exclusive office equipment and document technology and services provider for both the U.S. Open and Arthur Ashe Kids’ Day presented by Hess.

Financial terms of the deal were not disclosed.  Xerox replaces Canon, which had been a U.S. Open partner for more then three decades. IBM serves as the U.S. Open's official IT solution provider.

The 2011 U.S. Open is scheduled for Aug. 29-Sept. 11. Arthur Ashe Kids’ Day presented by Hess is scheduled for Aug. 27. The two-week event has consistanly attracted crowds in excess of 700,000 over the past few years.

Other marketing partners of the U.S. Open include Chase, Citizen, Esurance, Mercedes-Benz, Olympus, Amex, Continental Airlines, Heineken, Evian and Polo Ralph Lauren.

The partnership includes on-site presence, media support of tournament TV broadcasts and a "robust relationship" with USOpen.org, the official Web site of the U.S. Open. On-site activation will include Xerox courtside and ring signage in Arthur Ashe Stadium, the Louis Armstrong Stadium and other tournament courts.

The deal is part of a Xerox's broader marketing strategy by Xerox to focus on and then support key sports alliances. In September, Xerox unveiled a global marketing campaign, "Ready For Real Business," supporting alliances including the New York Mets. Lead agency is Young & Rubicam, NY.

As a U.S. Open partner, Xerox document technology will be integrated in all key areas, including tournament operations, business operations and the Media Center. Xerox will also work with the U.S. Tennis Assn., which oversees the Open, to "improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services."

A recent TV spot focused on Xerox's alliances, including one with the New York MEts.“The USTA does a masterful job of creating on-court excitement for tennis fans around the world,” Christa Carone, CMO for Xerox, said in a statement. “Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business — on the court and off.”

According to Harlan Stone, chief business and marketing officer for USTA, “Once again the U.S. Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the U.S. Open as we bring Xerox’s world-class document technology and support to this global event.”

As an official partner of Arthur Ashe Kids’ Day, Xerox will be title sponsor of the Performance Challenge, a component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.

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