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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov092010

Copy Cat: Xerox Replaces Long-Time Partner Canon At U.S. Open

November 8, 2010: Xerox has signed a multi-tiered, five-year partnership to become an official sponsor for the U.S. Open. Beginning with the 2011 tennis grand slam event, Xerox will be the exclusive office equipment and document technology and services provider for both the U.S. Open and Arthur Ashe Kids’ Day presented by Hess.

Financial terms of the deal were not disclosed.  Xerox replaces Canon, which had been a U.S. Open partner for more then three decades. IBM serves as the U.S. Open's official IT solution provider.

The 2011 U.S. Open is scheduled for Aug. 29-Sept. 11. Arthur Ashe Kids’ Day presented by Hess is scheduled for Aug. 27. The two-week event has consistanly attracted crowds in excess of 700,000 over the past few years.

Other marketing partners of the U.S. Open include Chase, Citizen, Esurance, Mercedes-Benz, Olympus, Amex, Continental Airlines, Heineken, Evian and Polo Ralph Lauren.

The partnership includes on-site presence, media support of tournament TV broadcasts and a "robust relationship" with USOpen.org, the official Web site of the U.S. Open. On-site activation will include Xerox courtside and ring signage in Arthur Ashe Stadium, the Louis Armstrong Stadium and other tournament courts.

The deal is part of a Xerox's broader marketing strategy by Xerox to focus on and then support key sports alliances. In September, Xerox unveiled a global marketing campaign, "Ready For Real Business," supporting alliances including the New York Mets. Lead agency is Young & Rubicam, NY.

As a U.S. Open partner, Xerox document technology will be integrated in all key areas, including tournament operations, business operations and the Media Center. Xerox will also work with the U.S. Tennis Assn., which oversees the Open, to "improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services."

A recent TV spot focused on Xerox's alliances, including one with the New York MEts.“The USTA does a masterful job of creating on-court excitement for tennis fans around the world,” Christa Carone, CMO for Xerox, said in a statement. “Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business — on the court and off.”

According to Harlan Stone, chief business and marketing officer for USTA, “Once again the U.S. Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the U.S. Open as we bring Xerox’s world-class document technology and support to this global event.”

As an official partner of Arthur Ashe Kids’ Day, Xerox will be title sponsor of the Performance Challenge, a component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.

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