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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan242013

YouTube Meltdown Legends Find Stardom In Volkswagen Pre-Super Bowl Commercial

By Barry Janoff

January 24, 2013: Phil Wellman, Phil Davidson, the mascots from the Universities of Oregon and Houston and a woman who gets really, really, really emotional about cats all had meltdowns that made them infamous stars on YouTube.

They and others like them now star with music icon Jimmy Cliff in a pre-Super Bowl XLVII commercial from Volkswagen.

The two-minute spot, "Sunny Side," features Cliff doing a cover version of "Come On, Get Happy" — the theme song from The Partridge Family TV show of the early 1970s — which transforms a diverse group of unhappy or overly intense people into smiling buddies running up a hill on a sunny day, joining arms and singing the song along with Cliff.

The ad begins with actual footage from YouTube of people who are ultra-intense and/or having major brain implosions.

Among them are a woman who is bawling uncontrollably because "I really love cats; I just want to hug all the cats;" a guy smashing his guitar after losing on a video game; a woman who weeps after a sporting event; screaming Ohio politician Phil Davidson; the duck mascot from Oregon and the horse from Houston seen in an actual on-field fight from 2007; and Phil Wellman, who as manager of the minor league Mississippi Braves in 2007 had a classic tirade following an umpire's call.

The scene shifts to Cliff, bathed in sunlight.

"We never dreamed we'd be traveling together," Cliff sings in his classic reggae style. "We'd spread a little loving then we'd keep moving on. Something always happens whenever we're together. We get a happy feeling when we're singing a song. C'mon, c'mon get happy."

The overwrought people have a change in mood and attitude when they hear Cliff. "Crazy cat-hugging lady," Cliff yells to the woman, who is now smiling and carrying cats, "Alright, baseball manager!" he calls out to Wellman. "Screaming politician," he says to a very calm Davidson.

We also see the guitar-smashing video gamer, who has a new guitar; the battling college mascots, who are holding hands; and a bevy of other joyous people who had their 15-seconds of YouTube fame (including a weather forecaster who had to do his broadcast in a hurricane, a young girl who had a tantrum in a supermarket and even an "irritated llama!").

The spot closes with the tag line: "Time to get happy." Followed by Volkswagen's marketing mantra: "That's the power of German engineering." (See the full spot here.)

"I teamed up with Volkswagen, we re-recorded 'Come On, Get Happy' and filmed this video," Cliff, who is supporting the release of a new album, Rebirth, wrote on his Web site. "It has a positive message and was fun to make. Let's keep spreading good vibes in 2013!"

Volkswagen will have at least one spot during Super Bowl XLVII Feb. 3 on CBS. The company's lead agency is Deutsch, Los Angeles.

The premise of the "Sunny Side" spot can trace its roots to the Coca-Cola melody, "I'd Like to Teach the World to Sing (in Perfect Harmony)," which made its debut in 1971 as the "Buy the World a Coke" jingle from the commercial, "Hilltop." That spot, from ad agency McCann-Erickson, shows a diverse group of men and women running up a hill on a sunny day, joining arms and sining the song with each other.

Volkswagen scored big during Super Bowl XLV with its "The Force" commercial featuring a kid dressed as Darth Vader, and then again last year during Super Bowl XLVI with "The Dog Strikes Back," which featured a pooch who goes on a self-inflicted diet, with an ending that takes place in the Mos Eisley Cantina from Star Wars fame.

Back to Super Bowl XLVII

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