YouTube Gets Naming Rights To Hollywood Park Theater, Part of NFL Rams Complex
Wednesday, June 30, 2021 at 11:19AM By Barry Janoff
June 29, 2021: Calling it a first for the company, YouTube has signed a multi-year naming rights deal for the entertainment theater at Hollywood Park, which is part of the 300-acre Los Angeles-based sports and entertainment complex that is anchored by SoFi Stadium, home to the NFL’s Rams and Chargers.
The 6,000-seat venue will be known as YouTube Theater. It covers three floors, 227,000 square feet and includes a 6,100 square-foot stage.
Financial terms of the naming rights deal were not disclosed.
SoFI Stadium and Hollywood park were developed under the auspices of Rams owner Stan Kroenke.
Although the $6 billion SoFi Stadium opened this past NFL season — and will host Super Bowl LVI in February 2022 — YouTube Theater will open this summer to host concerts, community events, comedy and award shows, eSports competitions and “events to celebrate YouTube creators.”
This agreement builds upon YouTube parent company Google’s previously unveiled partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Rams, Chargers and SoFi Stadium.
Google Cloud is also now the exclusive cloud partner of YouTube Theater.
Under terms of the deal, YouTube becomes the exclusive video services and music streaming services partner of YouTube Theater, SoFi Stadium and Hollywood Park; and the exclusive video services partner and an official music streaming services partner of the Rams and Chargers.
“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion global monthly users through livestreams and VOD content,” Angela Courtin, YouTube vp-brand marketing, said via the company.
“YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more.”
Hollywood Park and Live Nation said they have partnered in an exclusive multi-year booking agreement and have already confirmed YouTube Theater such shows as Caifanes, Los Angeles Azules, Pitbull, Black Pumas, Devo, Trippie Redd, Alejandro Sanz, Christian Nodal, Marina and Louis Tomlinson for 2021 and 2022.
“When he set out to build YouTube Theater, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment,” Jason Gannon, managing director, SoFi Stadium and Hollywood Park, said via the organization.
“YouTube Theater is the next step for Hollywood Park as we develop and deliver on creating a true sports and entertainment destination across our 300 acres.”
Legends Global Partnerships division sourced, negotiated and represented Hollywood Park in securing naming rights deal. Formed in 2008, Legends is a joint venture of Yankee Global Enterprises and Jerry Jones, majority owner for the Dallas Cowboys.
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