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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr172018

Zlatanised: Ibrahimović Puts The ‘Z’ Into Visa's Multi-Media World Cup Marketing

By Barry Janoff

April 17, 2018: Zlatan Ibrahimović is a soccer player with style, skills and panache.

Visa will be putting that combination to good use, signing a deal with Ibrahimović to be one of the lead faces for its global marketing campaign in anticipation of the 2018 FIFA World Cup Russia this summer.

As the official payment services partner for FIFA, Visa will activate behind its umbrella multi-platform campaign, “Everywhere You Want To Be.”

“We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colorful personality,” Lynne Biggar, CMO and chief communications officer for Visa, said in a statement.

“At Visa, we are thrilled to partner with Zlatan to bring our FIFA World Cup campaign and product innovation to life and connect with fans around the globe.”

The tone of Visa’s effort with Ibrahimović was set in the teaser spot, "Welcome to the Visa Family," in which he appears to be standing at the front of a media conference holding a soccer jersey with the word Visa on the front.

He then puts it down and picks up another, in which the Visa “S” has been replaced with a “Z” to read, “ViZa.”

Zlatanised,” he says.

Social media tags for the campaign already include “Team ViZa” and “Everywhere Z wants to be.”

The 36-year-old Ibrahimović, born in Sweden, may himself be part of World Cup action.

On his Twitter account, he offered this week, “The chance of me playing in the World Cup is skyhöga (sky-high)” for Sweden’s National Team. They are in Group F with Germany, Mexico and Korea Republic.

Among his marketing deals are Samsung, Vitamin Well water, gaming firm Bethard, his own line of underwear (A-Z by Zlatan), Zlatan Perfumes and Zlatan Legends intergalactic arcade game for Apple devices.

Ibrahimović’s career is a World Cup event itself.

He speaks five languages and, according to Visa, “embodies the global nature of the Visa brand and its acceptance.”

He recently joined MLS’s Los Angeles Galaxy following a storied career that has included 33 trophies playing for nine teams across England, France, Italy, Netherlands, Spain, Sweden and now the U.S.

He has more than 60 million followers on social media, including Instagram (31.5 million followers), Facebook (26.3 million) and Twitter (5 million).

According to Ibrahimović, “I am incredibly proud to work with Visa, the global leader in payments.

“I always try to be the best in football, so a partnership with Visa represents what I continue to strive to be — the best.”

FIFA partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

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