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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr172018

Zlatanised: Ibrahimović Puts The ‘Z’ Into Visa's Multi-Media World Cup Marketing

By Barry Janoff

April 17, 2018: Zlatan Ibrahimović is a soccer player with style, skills and panache.

Visa will be putting that combination to good use, signing a deal with Ibrahimović to be one of the lead faces for its global marketing campaign in anticipation of the 2018 FIFA World Cup Russia this summer.

As the official payment services partner for FIFA, Visa will activate behind its umbrella multi-platform campaign, “Everywhere You Want To Be.”

“We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colorful personality,” Lynne Biggar, CMO and chief communications officer for Visa, said in a statement.

“At Visa, we are thrilled to partner with Zlatan to bring our FIFA World Cup campaign and product innovation to life and connect with fans around the globe.”

The tone of Visa’s effort with Ibrahimović was set in the teaser spot, "Welcome to the Visa Family," in which he appears to be standing at the front of a media conference holding a soccer jersey with the word Visa on the front.

He then puts it down and picks up another, in which the Visa “S” has been replaced with a “Z” to read, “ViZa.”

Zlatanised,” he says.

Social media tags for the campaign already include “Team ViZa” and “Everywhere Z wants to be.”

The 36-year-old Ibrahimović, born in Sweden, may himself be part of World Cup action.

On his Twitter account, he offered this week, “The chance of me playing in the World Cup is skyhöga (sky-high)” for Sweden’s National Team. They are in Group F with Germany, Mexico and Korea Republic.

Among his marketing deals are Samsung, Vitamin Well water, gaming firm Bethard, his own line of underwear (A-Z by Zlatan), Zlatan Perfumes and Zlatan Legends intergalactic arcade game for Apple devices.

Ibrahimović’s career is a World Cup event itself.

He speaks five languages and, according to Visa, “embodies the global nature of the Visa brand and its acceptance.”

He recently joined MLS’s Los Angeles Galaxy following a storied career that has included 33 trophies playing for nine teams across England, France, Italy, Netherlands, Spain, Sweden and now the U.S.

He has more than 60 million followers on social media, including Instagram (31.5 million followers), Facebook (26.3 million) and Twitter (5 million).

According to Ibrahimović, “I am incredibly proud to work with Visa, the global leader in payments.

“I always try to be the best in football, so a partnership with Visa represents what I continue to strive to be — the best.”

FIFA partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

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