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What Are You Watching In May 2018
 
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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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ESPN: WNBA 'Life: Bossy' More Ads Below

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr172018

Zlatanised: Ibrahimović Puts The ‘Z’ Into Visa's Multi-Media World Cup Marketing

By Barry Janoff

April 17, 2018: Zlatan Ibrahimović is a soccer player with style, skills and panache.

Visa will be putting that combination to good use, signing a deal with Ibrahimović to be one of the lead faces for its global marketing campaign in anticipation of the 2018 FIFA World Cup Russia this summer.

As the official payment services partner for FIFA, Visa will activate behind its umbrella multi-platform campaign, “Everywhere You Want To Be.”

“We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colorful personality,” Lynne Biggar, CMO and chief communications officer for Visa, said in a statement.

“At Visa, we are thrilled to partner with Zlatan to bring our FIFA World Cup campaign and product innovation to life and connect with fans around the globe.”

The tone of Visa’s effort with Ibrahimović was set in the teaser spot, "Welcome to the Visa Family," in which he appears to be standing at the front of a media conference holding a soccer jersey with the word Visa on the front.

He then puts it down and picks up another, in which the Visa “S” has been replaced with a “Z” to read, “ViZa.”

Zlatanised,” he says.

Social media tags for the campaign already include “Team ViZa” and “Everywhere Z wants to be.”

The 36-year-old Ibrahimović, born in Sweden, may himself be part of World Cup action.

On his Twitter account, he offered this week, “The chance of me playing in the World Cup is skyhöga (sky-high)” for Sweden’s National Team. They are in Group F with Germany, Mexico and Korea Republic.

Among his marketing deals are Samsung, Vitamin Well water, gaming firm Bethard, his own line of underwear (A-Z by Zlatan), Zlatan Perfumes and Zlatan Legends intergalactic arcade game for Apple devices.

Ibrahimović’s career is a World Cup event itself.

He speaks five languages and, according to Visa, “embodies the global nature of the Visa brand and its acceptance.”

He recently joined MLS’s Los Angeles Galaxy following a storied career that has included 33 trophies playing for nine teams across England, France, Italy, Netherlands, Spain, Sweden and now the U.S.

He has more than 60 million followers on social media, including Instagram (31.5 million followers), Facebook (26.3 million) and Twitter (5 million).

According to Ibrahimović, “I am incredibly proud to work with Visa, the global leader in payments.

“I always try to be the best in football, so a partnership with Visa represents what I continue to strive to be — the best.”

FIFA partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

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