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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May142018

Zlatan Takes The Visa ‘Z’ Train En Route To 2018 FIFA World Cup Russia

NYSJ Sports-Entertainment Business News Service

May 12, 2018: This has been a busy year for Zlatan Ibrahimović.

In March, the 36-year-old striker, who during 15 years as a member of Sweden’s National Team scored 62 goals in 116 games, joined MLS’ Los Angeles Galaxy following a storied career that has included 33 trophies playing for nine teams across England, France, Italy, Netherlands, Spain, Sweden and now the U.S.

In April, Ibrahimović signed a deal with Visa, the official payment Services partner of FIFA, to appear in marketing for the 2018 World Cup in Russia, which begins next month.

Now, Visa has unveiled details for its World Cup activation, “Visa’s Ultimate FIFA World Cup FOMO,” which will document Zlatan’s journey to the tournament and his return to the FIFA World Cup stage, not as a player but as a Madison Avenue personality.

Social media tags for the campaign already include “Team ViZa” and “Everywhere Z wants to be.”

Zlatan joins a Team Visa roster of global social media influencers, including from Germany (freekickerz), Japan (Kotaro Tokuda), Mexico (Pamela Allier), United Kingdom (Chris MD) and Russia (Tatiana Vasilieva).

He himself has more than 60 million followers on social media, including Instagram (31.5 million followers), Facebook (26.3 million) and Twitter (5 million).

“I have been telling the world that I will be at the 2018 FIFA World Cup Russia — Visa is now helping me and fans around the world get in on the action,” Ibrahimović said in a statement.

“Visa is innovative. Zlatan is innovative. Together, we are helping fans not miss a moment of the FIFA World Cup.”

Developed globally and shot in the U.K., “Visa’s Ultimate FIFA World Cup FOMO” features a combination of “more than 20 hero and social films” and includes TV, digital, video, social, print and out of home.

The lead spot, "Zlatan Returns To The World Cup," comes complete with a Zlatan bobblehead  and a voiceover from Visa spokesman Morgan Freeman, who says after Zlatan gets on a bus to being his World Cup journey, “No one wants to miss the FIFA World Cup. As an official sponsor, Visa make sure you never have to.”

The tone of Visa’s effort with Ibrahimović was set in the teaser spot, "Welcome to the Visa Family," in which he appears to be standing at the front of a media conference holding a soccer jersey with the word Visa on the front.

He then puts it down and picks up another, in which the Visa “S” has been replaced with a “Z” to read, “ViZa.”

Zlatanised,” he says.

According to Lynne Biggar, chief marketing and communications officer, for Visa Inc., “Visa is committed to enhancing the fan experience at sporting venues around the world and FIFA World Cup is no exception.

“Our FIFA World Cup™ campaign is focused on helping football fans across the globe not miss a moment of the action, whether that is by implementing innovative new ways to pay in-stadium or by giving fans at home a behind-the-scenes glimpse into the tournament.”

Among  Ibrahimović’s other marketing deals are Samsung, Vitamin Well water, gaming firm Bethard, his own line of underwear (A-Z by Zlatan), Zlatan Perfumes and Zlatan Legends intergalactic arcade game for Apple devices.

FIFA partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

World Cup

Zlatanised: Ibrahimović Puts The ‘Z’ Into Visa's Multi-Media World Cup Marketing

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