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• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May142018

Zlatan Takes The Visa ‘Z’ Train En Route To 2018 FIFA World Cup Russia

NYSJ Sports-Entertainment Business News Service

May 12, 2018: This has been a busy year for Zlatan Ibrahimović.

In March, the 36-year-old striker, who during 15 years as a member of Sweden’s National Team scored 62 goals in 116 games, joined MLS’ Los Angeles Galaxy following a storied career that has included 33 trophies playing for nine teams across England, France, Italy, Netherlands, Spain, Sweden and now the U.S.

In April, Ibrahimović signed a deal with Visa, the official payment Services partner of FIFA, to appear in marketing for the 2018 World Cup in Russia, which begins next month.

Now, Visa has unveiled details for its World Cup activation, “Visa’s Ultimate FIFA World Cup FOMO,” which will document Zlatan’s journey to the tournament and his return to the FIFA World Cup stage, not as a player but as a Madison Avenue personality.

Social media tags for the campaign already include “Team ViZa” and “Everywhere Z wants to be.”

Zlatan joins a Team Visa roster of global social media influencers, including from Germany (freekickerz), Japan (Kotaro Tokuda), Mexico (Pamela Allier), United Kingdom (Chris MD) and Russia (Tatiana Vasilieva).

He himself has more than 60 million followers on social media, including Instagram (31.5 million followers), Facebook (26.3 million) and Twitter (5 million).

“I have been telling the world that I will be at the 2018 FIFA World Cup Russia — Visa is now helping me and fans around the world get in on the action,” Ibrahimović said in a statement.

“Visa is innovative. Zlatan is innovative. Together, we are helping fans not miss a moment of the FIFA World Cup.”

Developed globally and shot in the U.K., “Visa’s Ultimate FIFA World Cup FOMO” features a combination of “more than 20 hero and social films” and includes TV, digital, video, social, print and out of home.

The lead spot, "Zlatan Returns To The World Cup," comes complete with a Zlatan bobblehead  and a voiceover from Visa spokesman Morgan Freeman, who says after Zlatan gets on a bus to being his World Cup journey, “No one wants to miss the FIFA World Cup. As an official sponsor, Visa make sure you never have to.”

The tone of Visa’s effort with Ibrahimović was set in the teaser spot, "Welcome to the Visa Family," in which he appears to be standing at the front of a media conference holding a soccer jersey with the word Visa on the front.

He then puts it down and picks up another, in which the Visa “S” has been replaced with a “Z” to read, “ViZa.”

Zlatanised,” he says.

According to Lynne Biggar, chief marketing and communications officer, for Visa Inc., “Visa is committed to enhancing the fan experience at sporting venues around the world and FIFA World Cup is no exception.

“Our FIFA World Cup™ campaign is focused on helping football fans across the globe not miss a moment of the action, whether that is by implementing innovative new ways to pay in-stadium or by giving fans at home a behind-the-scenes glimpse into the tournament.”

Among  Ibrahimović’s other marketing deals are Samsung, Vitamin Well water, gaming firm Bethard, his own line of underwear (A-Z by Zlatan), Zlatan Perfumes and Zlatan Legends intergalactic arcade game for Apple devices.

FIFA partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

World Cup

Zlatanised: Ibrahimović Puts The ‘Z’ Into Visa's Multi-Media World Cup Marketing

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