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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct272015

Smart Move: ZTE Smartphone Adds Cavaliers, Bulls To Growing NBA Roster

By Barry Janoff

October 27, 2015: ZTE USA, which calls itself the fourth largest smartphone provider in the U.S. and second largest in the no-contract market, has hit the ground running in the new NBA season, signing deals with the Cleveland Cavaliers and Chicago Bulls to become the official smartphone partner for both teams.

ZTE USA, headquartered in Richardson, Texas, and a subsidiary of China-based ZTE Corp., already has similar pact with the New York Knicks, Houston Rockets and defending NBA champion Golden State Warriors.

Financial terms of the deals were not shared.

Last month, the company unveiled in China a special edition of its flagship Axon, a ZTE Axon Mini with NBA branding on it. That smartphone includes pre-installed NBA wallpapers and special NBA applications designed for the Chinese market.

The China launch actually foreshadowed its new NBA alliances as it featured seven different versions, one with the NBA logo on it and six others with different team logos on the back, including official team partners Cavaliers, Bulls, Warriors, Rockets and Knicks, as well as the Los Angeles Lakers, respectively.

In the U.S., ZTE said its strategy is to "expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans."

Marketing support will include Internet, social media, mobile, in-arena signage and fan activations and local appearances and autograph signings by players.

ZTE also said it would be the presenting sponsorship of the Cavaliers first Chinese New Year celebration, scheduled to take place around the Cavaliers’ Feb. 8, 2016 game in Cleveland vs. the Sacramento Kings.

In addition, ZTE said it would support "large local community events such as the Cleveland Cavaliers’ Season of Giving along with several others throughout the season," similar to activation it does with other NBA partners.

“We’re excited to announce ZTE as the Smartphone Partner of the Cleveland Cavaliers for the coming season and beyond,” Len Komoroski, CEO for the Cavaliers, said in a statement. “Our fans have shown they love the latest in technology features and use them to follow the team, so we have no doubt that this new partnership with ZTE will resonate well here in Cleveland.”

According to Michael Reinsdorf, Bulls president and COO, “The partnership between the Chicago Bulls and ZTE marks another significant step in the team’s international business growth. ZTE is a leader in the smartphone industry and it is exciting to welcome a new partner in that category. We look forward to working with ZTE to engage our fans and support meaningful community events and initiatives.”

ZTE said its strategy is to "expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans."

ZTE said it added the Cavaliers and Bulls as partners "after seeing great success in building loyal consumers with NBA fans in Houston, New York and Northern California."

According to Lixin Cheng, chairman and CEO forf ZTE USA. “To facilitate conversations, we will go straight to the source and improve our products and services from the ground up. To provide consumers with the best possible smartphone experience, we need to connect with them on a local level.”

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