Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct272015

Smart Move: ZTE Smartphone Adds Cavaliers, Bulls To Growing NBA Roster

By Barry Janoff

October 27, 2015: ZTE USA, which calls itself the fourth largest smartphone provider in the U.S. and second largest in the no-contract market, has hit the ground running in the new NBA season, signing deals with the Cleveland Cavaliers and Chicago Bulls to become the official smartphone partner for both teams.

ZTE USA, headquartered in Richardson, Texas, and a subsidiary of China-based ZTE Corp., already has similar pact with the New York Knicks, Houston Rockets and defending NBA champion Golden State Warriors.

Financial terms of the deals were not shared.

Last month, the company unveiled in China a special edition of its flagship Axon, a ZTE Axon Mini with NBA branding on it. That smartphone includes pre-installed NBA wallpapers and special NBA applications designed for the Chinese market.

The China launch actually foreshadowed its new NBA alliances as it featured seven different versions, one with the NBA logo on it and six others with different team logos on the back, including official team partners Cavaliers, Bulls, Warriors, Rockets and Knicks, as well as the Los Angeles Lakers, respectively.

In the U.S., ZTE said its strategy is to "expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans."

Marketing support will include Internet, social media, mobile, in-arena signage and fan activations and local appearances and autograph signings by players.

ZTE also said it would be the presenting sponsorship of the Cavaliers first Chinese New Year celebration, scheduled to take place around the Cavaliers’ Feb. 8, 2016 game in Cleveland vs. the Sacramento Kings.

In addition, ZTE said it would support "large local community events such as the Cleveland Cavaliers’ Season of Giving along with several others throughout the season," similar to activation it does with other NBA partners.

“We’re excited to announce ZTE as the Smartphone Partner of the Cleveland Cavaliers for the coming season and beyond,” Len Komoroski, CEO for the Cavaliers, said in a statement. “Our fans have shown they love the latest in technology features and use them to follow the team, so we have no doubt that this new partnership with ZTE will resonate well here in Cleveland.”

According to Michael Reinsdorf, Bulls president and COO, “The partnership between the Chicago Bulls and ZTE marks another significant step in the team’s international business growth. ZTE is a leader in the smartphone industry and it is exciting to welcome a new partner in that category. We look forward to working with ZTE to engage our fans and support meaningful community events and initiatives.”

ZTE said its strategy is to "expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans."

ZTE said it added the Cavaliers and Bulls as partners "after seeing great success in building loyal consumers with NBA fans in Houston, New York and Northern California."

According to Lixin Cheng, chairman and CEO forf ZTE USA. “To facilitate conversations, we will go straight to the source and improve our products and services from the ground up. To provide consumers with the best possible smartphone experience, we need to connect with them on a local level.”

Back to Home Page