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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct282014

ZTE USA Using NBA Alliances, Hoops Terminology To Build Brand Awareness

By Barry Janoff

October 27, 2014: Lixin Cheng, president and CEO for the U.S. division of China-based mobile phone company ZTE, was not shy about using basketball terminology to explain why his company was teaming up with several NBA teams.

"We are on a fast-break in the United States," said Cheng during a media event in Madison Square Garden on Monday (Oct. 27) to unveil multi-year alliance making ZTE USA the official smartphone of the New York Knicks. "Like the Knicks, we are here to win."

ZTE USA, based in Richardson, Texas, concurrently unveiled a similar alliance with the Golden State Warriors and an extension of a deal signed last season with the Houston Rockets. ZTE also has an official partnership with the NBA in China.

Cheng said the company has 56 products, including the Zmax phablet on T-Mobile unveiled last month.

According to Cheng, brand recognition in the U.S. for ZTE has gone up from 1% to 16% over the past year due in large part to its NBA visibility and is the  fourth largest smartphone manufacturer in the U.S.

"It is a winning game plan," said Cheng. "I believe we can be No. 1 in three years."

The strategy in New York includes signage inside and outside of Madison Square Garden, which would put the brand in view of "600 million people annually," according to Tad Smith, CEO and president of The Madison Square Garden Co. There also will be additional national exposure as the Garden is hosting the NBA All-Star Game this February.

Support also includes in-game activations such as seat upgrade and supporting the Knicks Garden of Dreams Foundation, which is a non-profit charity that works closely with all areas of The Madison Square Garden Co., including the Knicks, Rangers, Liberty, MSG Entertainment and MSG Media, "to make dreams come true for children facing obstacles."

Asked whether members of the Knicks, whose roster includes the high-profile Carmelo Anthony and Amar'e Stoudemire, would be required to us ZTE smartphones,  Smith laughed and said, "If any of the players ask for one, we would be happy to supply them."

With the Warriors, ZTE USA alliance includes sales and marketing elements related to the coming seasons such as TV, radio, digital and in-arena messaging in Oracle Arena. It also includes a Phone Drive, presented by ZTE, where fans will be encouraged to bring in their old cell phones to Oracle Arena and donate it to the Warriors Community Foundation, which is "dedicated to making a significant and lasting impact on the lives of underserved youth in the San Francisco Bay Area."

According to Cheng, “We chose to partner with the Golden State Warriors as a way to reach new audiences and fans coast to coast in a way that allows consumers to get to know and experience the ZTE brand as we continue to grow in the United States. Moreover, understanding that mobile and sports industries are converging in really compelling and unique ways makes ZTE proud to be working with a marquee organization during these exciting times.”

Added Rick Welts, president and COO for the Warriors. “With the Bay Area being a hub for all things technology, we have no doubt that this partnership with ZTE USA will resonate well with our fan base.”

With the Rockets, which were the first corporate sponsorship for ZTE USA, the alliance will continue to build locally, within the state and nationally. Multi-media marketing has been supported by such activations withinToyota Center as give-aways of the ZTE Rockets edition of the Nuoia 5S Mini LTE.

“Coming off of a very successful partnership during the 2013-2014 season, we’re happy to announce the continuation of our relationship with ZTE as the official smartphone of the Houston Rockets,” Tad Brown, Rockets CEO, said in a statement. “As two Texas-based companies, we share a core value in giving back to the communities in which we operate, and we’re excited to build off of all the great momentum we cultivated last year and take this partnership to the next level.”

The fact that the NBA is working hard to build its brand in China and other global hoops hot-spots was not lost on Cheng.

"ZTE and the NBA have common goals," said Cheng. "We want to serve and give back to the communities in which we work and we want to grow brand awareness."

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