NBA Joins American Gaming Assn. ‘Have A Game Plan, Bet Responsibly’ Platform

By Barry Janoff
January 26, 2023: The NBA has become the latest pro sports league to align with the American Gaming Assn.’s “Have A Game Plan, Bet Responsibly.” PSA platform, which launched in 2019.
Through the partnership, the NBA and American Gaming Assn. said they would “educate basketball fans on the fundamentals of responsible sports wagering by providing turnkey resources for use by the league’s 30 teams.”
Campaign content will include network and cable broadcast, digital and social media activation and in-arena messaging.
NBA sports betting partners include DraftKings, FanDuel. MGM Resorts, Fox Bet and Ontario Lottery and Gaming Corp.
“Responsible gaming is an integral component of the NBA’s approach to legal sports betting,” Scott Kaufman-Ross, NBA svp-head of gaming and new business ventures, said via the league.
“Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the U.S. and Canada.”
The NBA said its partnership with “Have A Game Plan” “adds to its ongoing responsible gaming initiatives, which include PSAs airing during games featuring Hall of Famer Ray Allen, restrictions on sports betting ads and a membership with the National Council on Problem Gambling.
The NBA said it also has an “opt-in” focus that “provides distinct, dedicated platforms for fans to engage with sports betting, such as NBABet and NBABet Stream, offering them the option to receive sports betting news and analysis across league platforms.”
American Gaming Assn. said its “Have A Game Plan” campaign “unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:
• Set a budget and stick to it.
• Keep it social: sports betting is a form of entertainment for adults.
• Know the odds.
• Play with legal, regulated operators.
“As one of the world’s most popular leagues, the NBA will bring Have A Game Plan’s important message to a massive audience,” Casey Clark, svp-American Gaming Assn., said via the Washington DC-based organization.
“It’s critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”
American Gaming Assn., Have A Game Plan partners also include MLB, Monumental Sports and Entertainment (Washington Wizards, Capitals and Mystics), Nascar, NESN, New York Knicks, New York Jets, New York Rangers, NHL, PGA Tour, USFL, Vegas Golden Knights and Washington Commanders.
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