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NEWS REAL

• WNBA All-Star Voting 2025 presented by Ally begins June 12 and concludes June 28. The 2025 AT&T WNBA All-Star Game will be played in Indianapolis at Gainbridge Fieldhouse July 19 (ABC).

NCAA Sees Decline In Harassment Of Athletes

• WWE in partnership with the Las Vegas Convention and Visitors Authority that Las Vegas will host WrestleMania 42 in Allegiant Stadium on Saturday, April 18 and Sunday, April 19, 2026.

WWE said WrestleMania 41 this past April in Las Vegas was the most successful and highest-grossing event in its history, drawing 124,693 fans over two nights in Allegiant Stadium. WrestleMania 42 will mark the third time Las Vegas has hosted WWE's biggest event of the year (2026, 2025 and 1993).

WWE will also bring Monday Night Raw, Friday Night SmackDown, Stand & Deliver and WWE World – a multi-day interactive fan experience hosted in partnership with Fanatics Events – to Las Vegas, as well as a variety of other fan and community events designed to give back to the local region.

• The WTA has introduced a measure that provides ranking protection for WTA athletes who choose to undergo fertility protection. The WTA said the development and adoption of the Fertility Protection Special Entry Ranking Rule has been championed by WTA players and delivers a further enhancement to the existing package of benefits empowering players to combine professional sport with family life.

Players can now take time away from professional tennis for a fertility protection procedure such as egg or embryo freezing and safely return to competition with a protected ranking.

The rule expands the WTA’s comprehensive Family Focus Program, which includes ranking protection during pregnancy, or another means of parenthood, and postpartum support with a return to play.

• AP Sports: The global watchdog of doping in sports said Wednesday it will urge public authorities to shut down the drug-fueled Enhanced Games planned in Las Vegas next year.

"We will urge the U.S. authorities to find legal ways to block this initiative," World Anti-Doping Agency president Witold Banka said on the sidelines of a meeting of Olympic sports bodies. "This initiative seeks to normalize the use of potentially dangerous drugs.This initiative seeks to normalize the use of potentially dangerous drugs,"

Organizers of the games scheduled for next May promise $1 million bonuses to beat world record times by athletes who will be encouraged to use performance-enhancing drugs under medical supervision. (Full story here.)

• MLB has signed a strategic partnership with Jomboy Media independent sports media brand. MLB said it would integrate Jomboy Media across MLB’s digital channels, create activations around key MLB tentpole moments including the MLB All-Star Game presented by Mastercard and T-Mobile Home Run Derby, and “grow Jomboy Media’s stable of intellectual property (IP) including Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games.

As part of the deal, MLB is purchasing a stake in Jomboy Media at an undisclosed valuation. Jomboy Media said its “The Warehouse Games,” a league modeled after classic backyard games, has nearly 400 million all-time views.

According to The Hollywood Reporter, Jomboy’s investors include WWE, Billy Crystal, Josh Hader, Gabrielle Union, Dwyane Wade, Reddit co-founder Alexis Ohanian, and several current and former MLB players.

• Warner Bros. Discovery unveiled plans to separate the company, in a tax-free transaction, into two publicly traded companies. The Streaming & Studios company will consist of Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max, as well as their film and television libraries. Global Networks will include premier entertainment, sports and news television brands around the world including CNN, TNT Sports in the U.S.

• RIP John Bresnkus “Sport Science”

NBC Sports: If you or someone you know is in crisis, call 988 to reach the Suicide and Crisis Lifeline. You can also call the network, previously known as the National Suicide Prevention Lifeline, at 800-273-8255, text HOME to 741741 or visit SpeakingOfSuicide.com/resources for additional resources.

• Denver NWSL said Peyton Manning has joined the club’s ownership group. Manning joins a Denver NWSL ownership group led by controlling owner Rob Cohen, and including investors Ariel Investments’ Project Level, Jon-Erik Borgen, Kaia Borgen Moritz, Neelima Joshi, Dhiren Jhaveri, Molly Coors, and Mikaela Shiffrin. the league’s 16th franchise. The Denver NWSL team, set to begin play in the 2026 season

“It’s a real honor to be part of something so meaningful to the Colorado community,” said Manning via the club. “I’m proud to support the growth of women’s sports and excited to help build a club that our city and our state can rally behind.”

• Las Vegas Journal-Review: The Las Vegas Convention and Visitors Authority is sponsoring Aces players for the second straight season, offering each player on the roster $100,000.

It appears as if every member of the team has signed contracts, LVCVA president Steve Hill told the Review-Journal on Monday. There are currently 13 players on the roster, including Megan Gustafson (injured) and Cheyenne Parker-Tyus (pregnant).

This development comes after the WNBA said it was opening an investigation into the Aces one day after the LVCVA announced the first sponsorships in May 2024.

Hill said the LVCVA has not heard from the WNBA regarding the status of the investigation. At April’s WNBA draft, commissioner Cathy Engelbert said there were still no updates in the probe. (Full story here.)

• Yahoo Sports: The New York Liberty are the most valuable team in the WNBA, worth nearly half a billion dollars based on a recent valuation.

The New York Liberty have raised capital from a group of investors in a deal that values the franchise at $450 million . . . the largest valuation ever for a pro women's sports team. Last summer, the Dallas Wings sold two half-percent stakes in the franchise at a $208 million valuation. Earlier this month, entrepreneur Alexis Ohanian paid $26.5 million for an 8 percent stake in Chelsea Women, which values the team at $326 million.

The Liberty are owned by Clara Wu Tsai and her husband, Joe Tsai, who also co-own the Brooklyn Nets.

Vegas Sports Museum Curated By Tom Brady

LPGA Names New Commissioner

• AP Sports: Roger Penske fired team president Tim Cindric, IndyCar managing director Ron Ruzewski and IndyCar general manager Kyle Moyer on Wednesday in the wake of an Indianapolis 500 cheating scandal.

Two-time defending Indianapolis 500 winner Josef Newgarden and teammate Will Power were found to have an illegally modified part on their cars ahead of Sunday’s final round of qualifications for the 109th running of the Indianapolis 500.

“Nothing is more important than the integrity of our sport and our race teams,” Penske said in a statement. “We have had organizational failures during the last two years, and we had to make necessary changes. I apologize to our fans, our partners and our organization for letting them down.” (Full story here.)

• AP Sports: The professional tennis tours and two other defendants jointly filed a motion in federal court in New York to dismiss the class-action antitrust lawsuit brought by the Professional Tennis Players’ Association, a group co-founded by Novak Djokovic.

The PTPA sued the WTA women’s tour, the ATP men’s tour, the International Tennis Federation (ITF) and the International Tennis Integrity Agency (ITIA), which oversees anti-doping and anti-corruption efforts in the sport, in March, calling them a “cartel.” (Full story here.)

MLB Rivalry Weekend Attendance, Merch Hit

NFL OKs Players In Olympics Flag Football

NBA Finals: ‘Unforgettable Awaits’

Dick’s Acquires Foot Locker In $2.4B Deal

• ESPN: The National Women's Soccer League said that it would abandon future games when players have life-threatening emergencies, acknowledging the game should have ended after Angel City's Savy King collapsed on the field during a match on May 9.

Play resumed after roughly 10 minutes of medical attention, and the game between Angel City and the Utah Royals was completed. King subsequently underwent surgery for a heart abnormality discovered after her collapse.

The NWSL Players Association said the game should not have continued, and the union called for future games to be abandoned because of medical emergencies. (Full story here.)

MLB Rescinds Bans On Pete Rose, ‘Shoeless’ Joe

NFL ’25 International Flight Plan

• AP Sports: Paul Allen’s estate said that it has begun the process of selling the Portland Trail Blazers. The sale of the team is “consistent with Allen’s directive to eventually sell his sports holdings and direct all estate proceeds to philanthropy,” the Trail Blazers said in a statement.

Allen, the billionaire co-founder of Microsoft, died in 2018 at age 65 from complications of non-Hodgkin lymphoma. CNBC earlier this year valued the Trail Blazers at $3.65 billion. (Full story here.)

NHL Top Players From Past Quarter Century

• Sky Sports: The Women's World Cup will be expanded from 32 to 48 teams in time for the 2035 tournament in the United Kingdom. The decision was taken during a virtual FIFA Council meeting on Friday. It will take effect from 2031 when the Women's World Cup is due to be staged in the United States. The number of matches will jump from 64 under the 32-team format to 104 - as will be the case at the men's World Cup in 2026 in the USA, Canada and Mexico.

"This decision ensures we are maintaining the momentum in terms of growing women's football globally," said FIFA president Gianni Infantino. (Full story here.)

Nascar Shifts Gears For Championship Weekend

• Sports Collectors Daily: An auction of items from the life and career of Bill Walton is underway. hundreds of items, including Walton’s championship rings from UCLA and the Portland Trailblazers, game-worn and game-used gear and other memorabilia, have been consigned by his family to Hunt Auctions.

Bidding opened May 6 and will close in a live, online format on June 11. Walton, a Hall of Fame player died in May of 2024 at age 71 after battling cancer. A portion of the proceeds will benefit the Orthopedic Department of the University of California San Diego.

Fever Marketing Puts Clark, Team In Spotlight

PWHL Adds Seattle To Roster, More TK?

NFL Commanders $3B Stadium Plan

NBA Awards 2024-25

NHL Awards 2024-25

MLB Extends At-Bat With Durant’s Boardroom

• CBS Sports: The NWSL has filed an application with U.S. Soccer to launch a Division II league in 2026 with the intention of furthering player development, marking the latest development in the evolving lower-league club landscape in women's soccer in the United States.

The NWSL has eight affiliated teams from its existing Division I league lined up for the inaugural season of the Division II league -- Bay FC, Kansas City Current, North Carolina Courage, NJ/NY Gotham FC, Orlando Pride, Racing Louisville, Seattle Reign and the Washington Spirit.

The league confirmed the proposal to CBS Sports. (Full story here,)

PWHL Vancouver Expansion, First West Coast Team

$2M The Soccer Tournament Good-To-Go For ’25

USOPC Certifies USA Football As NGB .

Giannis, Jokić, SGA Seek MVP Reward

NHL Sets Attendance Mark: 23M

• CBS Sports: Five years ago, more than 4,400 Division I men's basketball players were legally and collectively paid a grand total of $0 in NIL earnings. That number is now promised to be in the hundreds of millions. A year ago, a handful of schools were able to easily clear $5 million. But now? That budget number has doubled — minimally.

These programs either have $10 million committed already or are easily capable of reaching that total in roster-building efforts by the end of this year's transfer cycle: Arkansas, BYU, Duke, Indiana, Kentucky, Louisville, Michigan, North Carolina, St. John's and Texas Tech. (Full story here.)

LA28 Unveils Venues: Dodger Stadium, Rose Bowl, SoFi

Leader Of The Ice Pack: Crosby Remains Atop NHLPA Poll

Dončić Wins Best-Selling NBA Jersey Title

• Social Change Fund United, founded by NBA icons Carmelo Anthony, Dwyane Wade, and Chris Paul, has joined with Stackwell, a fintech platform “committed to expanding financial market access,” and the National Basketball Players Association Foundation (NBPA Foundation)” to drive meaningful economic impact in historically under-resourced communities.”

The SCFU Visionary Ventures Program is designed to support small businesses, piloting first in the Los Angeles Community with the goal to expand and scale across the U.S.

• Yahoo Sports: Paige Bueckers, fresh off her NCAA championship with UConn, has reportedly signed a three-year contract with the three-on-three league Unrivaled, As the No. 1 overall pick, Bueckers would make $78,831 in her first year in the WNBA, under the league's current rookie scale. That number would go up annually, with Bueckers earning $348,198 in total over her first four years in the league. Players in Unrivaled also receive equity in the league.

Bueckers signed an NIL deal with Unrivaled this year ahead of its inaugural season, becoming the first NCAA player to do so. (LSU's Flau'jae Johnson later signed a deal with the league as well.) Although she did not participate in the 2025 season, Bueckers planned to join the league after the end of her college career as a result of the deal.

Unrivaled also said it has $27 million in revenue its first season. (Full story here.)

FIFA: U.S. Lone Bid For ’31 Women’s World Cup

NFL: Sony’s Hawk-Eye In Place For All Games

Dodgers Capture Most Popular Jersey Title

Show And Telecom: NWSL, AT&T Alliance

NFL’s New Hero Is Jersey Mike’s

Yankees Most Valuable MLB Team ($8.2B)

Unrivaled First Season Reviews, Rewards

Dick’s Gets Skenes Topps Card For $1.1M

Report: Impact Of Women’s Sports On TV Growing

Boxing Will Be A Round At LA28 Olympics

UFC’s Dana White Boosts Global Boxing

• AP Sports: The U.S. Olympic team received its biggest donation ever — $100 million — to fund $100,000 payments and matching life insurance benefits for anyone who earns a spot on Team USA starting next year.

The donation to the U.S. Olympic and Paralympic Foundation is from Ross Stevens, the founder and CEO of Stone Ridge Holdings Group, a finance firm that focuses on “nontraditional” investment options such as crypto and fine art. (Full storu jere.)

• Mothers Against Drunk Driving is calling on everyone to make safety a top priority. By planning a safe ride home before kickoff, fans can help save lives and ensure game day is unforgettable for all the right reasons.

Alcohol consumption and impaired driving often increase during major sporting events like the Super Bowl, particularly around pre-game gatherings, halftime, and post-game celebrations. According to the latest data from the National Highway Traffic Safety Administration cited by MADD, 45% of all fatal crashes on Super Bowl Sunday in 2022 involved alcohol.

• College Football Playoff has named Las Vegas to host the national championship game in Allegiant Stadium Jan. 25, 2027. Miami will host the next national championship game on Jan. 19, 2026 in Hard Rock Stadium. (Promo spot here.)

• The NFL Alumni Assn. and the Centers for Disease Control and Prevention (CDC) Division of Cancer Prevention and Control have launched "GEAR UP Against Cancer,” which aims to raise awareness about the impact of colorectal cancer, emphasize the importance of regular screenings, and create a deeper understanding of the unique needs of cancer survivors.

According to the CDC, colorectal cancer is a leading cause of cancer death among men and women in the United States.

• Robert Kraft, owner of the New England Patriots, has launched through his Foundation to Combat Antisemitism “Stand Up to Jewish Hate,” a $25 million multi-media campaign to “raise awareness nationwide about soaring incidents of antisemitism online and in person.”

• AP: Attempted book bans and restrictions at school and public libraries continue to surge, setting a record in 2023, according to a new report from the American Library Assn. Full story here.

POLL POSITION

Top Ten Most Valuable NFL Franchises 2024

1. Dallas Cowboys $10.32B

2. Los Angeles Rams $7.79B

3. .New York Giants $7.65B

4. New England Patriots $7.31B

5. San Francisco 49ers $6.86B

6. New York Jets $6.8B

7. Miami Dolphins $6.76B

8. Philadelphia Eagles $6.75B

9. Las Vegas Raiders $6.7B

10. Washington Commanders $6.3B

The 32 NFL franchises collectively are worth $190 billion (including team-related businesses and real estate held by the owners).

Source: Sportico

AVERAGE TEAM VALUES

1. NFL (32 teams): $5.11B
2. NBA (30 teams): $2.86B
3. MLB (30 teams): $2.32B
4. Soccer (top 30 teams): $2.17B
5. Formula 1 (10 teams): $1.88B
6. Indian Premier League (10 teams): $1.04
7. NHL (32 teams): $1.03B
8. MLS (28 teams) $579M
Source: Forbes

Forbes MLB Most Valuable Teams 2023

1. New York Yankees $7.1B (+18% from 2022)
2. Los Angeles Dodgers $4.8B (+18%)
3. Boston Red Sox $4.5B (+15%)
4. Chicago Cubs $4.1B (+8%
5. San Francisco Giants $3.7B (+6%)
6. New York Mets $2.9B (+9%)
7. Los Angeles Angels $2.7B (+23%)
8. Atlanta Braves $2.6B (+24%)
9. Philadelphia Phillies $2.575B (+12%)
10. St. Louis Cardinals $2.55B (+4)

11. Houston Astros $2.25B
12. Texas Rangers $2.225B
13. Seattle Mariners $2.2B
14. Toronto Blue Jays $2.1B
15. Chicago White Sox $2.05B
16. Washington Commanders $2B
17. San Diego Padres $1.75B
18. Baltimore Orioles $1.87B
19. Milwaukee Brewers $1.6B
20. Colorado Rockies $1.475B

21. Detroit Tigers $1.45B
22. Minnesota Twins $1.39B
23. Arizona Diamondbacks $.38B
24. Pittsburgh Pirates $1.32B
25. Cleveland Guardians $1.3
26. Tampa Bay Rays $1.25B
27. Kansas City Royals $1.2B
28. Cincinnati Reds $1.19B
29. Oakland A’s $1.18B
30. Miami Marlins $1B

Source: Forbes

Forbes World’s Most Valuable Soccer Clubs 2023

1. Real Madrid Spanish La Liga Spain $6.07B
2. Manchester United EPL England $6B
3. Barcelona Spanish La Liga Spain $5.51B
4. Liverpool EPL England $5.29B
5. Manchester City EPL England $4.99B
6. Bayern Munich Bundesliga Germany $4.86B
7. Paris Saint-Germain Ligue 1 France $4.21B
8. Chelsea EPL England $3.1B
9. Tottenham Hotspur EPL England $2.8B
10. Arsenal EPL England $2.26B

See the full list here: Forbes

Forbes NBA Most Valuable Franchises 2022

1. Golden State Warriors $7B
2. New York Knicks $6.1B
3. Los Angeles Lakers $5.9B
4. Chicago Bulls $4.1B
5. Boston Celtics $4 B
6. Loa Angeles Clippers $3.9B
7. Brooklyn Nets $3.5B
8. Dallas Mavericks $3.3B
9. Houston Rockets $3.2B
10. Philadelphia 76ers $3.15B
11. Toronto Raptors $3.1B
12. Miami Heat $3B

26. Indiana Pacers $1.8B
27. Charlotte Hornets $1.7B
28, Minnesota Timberwolves $1.67B
29. Memphis Grizzles $1/65B
30. New Orleans Pelicans $1.6B

See the full list here: Forbes

Most Valuable NHL Franchises 2022
1. Toronto Maple Leafs $2.12B
2. New York Rangers $2.01B
3. Montreal Canadians $1.7B
4. Chicago Blackhawks $1.44B
5. Boston Bruins $1.41B
6. Los Angeles Kings $1.39B
7. Philadelphia Flyers $1.35B
8. Edmonton Oilers $1.29B
9. Washington Capitals $1.22B
10. Detroit Red Wings $1.12B
32. Arizona Coyotes $465M

Source: Sportico

KEEPING SCORE

World’s Richest Sports Franchise Owners 2022
1. Steve Ballmer NBA Los Angeles Clippers $83B
2. Rob Walton NFL Denver Broncos $56.7B
3. David Tepper NFL Carolina Panthers $18.5B
4. Robert Pera NBA Memphis Grizzlies $17.6B
5. Steve Cohen MLB New York Mets $17.5B
6. Dan Gilbert NBA Cleveland Cavaliers $17.3B
7. Jerry Jones NFL Dallas Cowboys $16B
8. Stan Kroenke NFL Los Angeles Rams, NBA Denver Nuggets, NHL Colorado Avalanche $12.9B
9. Stephen Ross NFL Miami Dolphins $11.6B
10. Shahid Khan NFL Jacksonville Jaguars $11.2B

This year’s Forbes 400 includes 50 sports team owners with controlling stakes, up from 43 last year. Among them, 17 own NFL teams, 14 own NBA franchises, 12 own NHL clubs and 9 are MLB owners.

Source: Forbes

BUY SELL

Forbes' World’s Highest Paid Athletes 2024

1. Cristiano Ronaldo, soccer: $260m
2. Jon Rahm, golf: $218m
3. Lionel Messi, soccer: $135m
4. LeBron James, NBA: $128.2m
5. Giannis Antetokounmpo, NBA $111m

6. Kylian Mbappe, football: $110m
7. Neymar, soccer $108m/$28m
8. Karim Benzema ,soccer: $106m
9. Stephen Curry, basketball: $102m
10. Lamar Jackson, NFL: $100.5m

11. Joe Burrow NFL $100m/$4m
12. Kevin Durant NBA $93.3m
13. Shohei Ohtani MLB $85.3m
14. Canelo Alvarez boxing $8l
15. Patrick Mahomes NFL $84.4m
16. Anthony Joshua boxing $$83m
17. Mox Verstappen F1 $81m
18. Aaron Rodgers NFL $80.8m
19. Rory McElroy golf $80.1m
20. Justin Herbert NFL $78.7m

21. Lewis Hamilton F1 $69m
22. Nick Bosa NFL $68m
23. Tiger Woods golf $67.2m
24. Kirk Cousins NFL $62.5m
25. Klay Thompson NBA $62.2m

See the full list here.
Source: Forbes

Forbes' Top 11 Highest-Paid Soccer Players 2023

1. Cristiano Ronaldo ($260m)
2. Lionel Messi ($135m)
3. Neymar ($112m)
4. Kylian Mbappé ($110m)
5. Karim Benzema ($106m)
6. Erling Haaland ($58m)
7. Mohamed Salah ($53m)
8. Sadio Mané ($52m)
9. Kevin De Bruyne ($39m)
10. Harry Kane ($36m)
11. Robert Lewandowski ($34m)

Source: Forbes

Forbes' Highest-Paid Female Athletes 2022
1. Naomi Osaka WTA ($51.1M) On-Field: $1.1M Off-Field: $50M
2. Serena Williams WTA ($41.3M) On-Field: $0.3M Off-Field: $41M
3. Eileen Gu Freestyle skiing ($20.1M) On-Field: $0.1M Off-Field: $20M
4. Emma Raducanu WTA ($18.7M) On-Field: $0.7M Off-Field: $18M
5. Iga Swiatek WTA ($14.9M) On-Field: $9.9M Off-Field: $5M
6. Venus Williams WTA ($12.1M) On-Field: $0.1M Off-Field: $12M
7. Coco Gauff WTA ($11.1M) On-Field: $3.1M Off-Field: $8M
8. Simone Biles Gymnastics ($10M) On-Field: $0 Off-Field: $10M
9. Jessica Pegula WTA ($7.6M) On-Field: $3.6M Off-Field: $4M
10. Minjee Lee Golf ($7.3M) On-Field: $4.8M Off-Field: $2.5M

11. Candice Parker WNBA ($7.2M) On-Field: $0.2M Off-Field: $7M
12. P.V. Sindhu Badminton ($7.1M) On-Field: $0.1M Off-Field: $7M
13. Leylah Fernandez WTA ($7M) On-Field: $1M Off-Field: $6M
14. Lydia Ko golf ($6.9M) On-Field: $4.4M Off-Field: $2.5M
15: Ons Jabeur WTA ($6.5M) On-Field: $5M Off-Field: $1.5M

16. Paula Badosa WTA ($6.2M) On-Field: $1.7M Off-Field: $4.5M
17. Lexi Thompson golf ($5.9M) On-Field: $1.9M Off-Field: $4M
18. Jin Young Ko golf ($5.8M) On-Field: $1.3M Off-Field: $4.5M
19. In Gee Chun golf ($5.7M) On-Field: $2.7M Off-Field: $3M
20. Alex Morgan soccer ($5.7M) On-Field: $0.7M Off-Field: $5M

21. Megan Rapinor soccer ($5.7M) On-Field: $0.7M Off-Field: $5M
22. Brooke Henderson golf ($5.4M) On-Field: $2.4M Off-Field: $3M
23. Nelly Korda golf ($5.4M) On-Field: $1.4M Off-Field: $4M
24, Caroline Garcia WTA ($5.2M) On-Field: $3.7M Off-Field: $1.5M
25. Garbiñe Muguruza WTA ($5.2M) On-Field: $0.7M Off-Field: $4.5M
Source: Forbes

SUPER BOWL WATCH

Upcoming Super Bowls
• Super Bowl LVIX (2024 Season) Caesars Superdome New Orleans Feb. 9, 2025 Fox
• Super Bowl LX (2025 Season) Levi's Stadium Santa Calra, Calif. Feb. 9, 2026 NBC
• Super Bowl LXI (2026 Season) Site TBD February 2027 ABC
• Super Bowl LXII (2027 Season) Site TBD February 2028 CBS
• Super Bowl LXIII (2028 Season) Site TBD February 2029 FOX
• Super Bowl LXIV (2029 Season) Site TBD February 2030 NBC
• Super Bowl LXV (2030 Season) Site TBD February 2031 ABC
• Super Bowl LXVI (2031 Season) Site TBD February 2032 CBS
• Super Bowl LXVII (2032 Season) Site TBD February 2033 FOX
• Super Bowl LVIII (2033 Season) Site TBD February 2034 NBC

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Novak Djokovic said during an online interview over the weekend that he plans to defend the gold medal he won during the 2024 Paris Summer Games at the 2028 Olympics in Los Angeles. He also said that competing for Grand Slams is a key motivation. “It’s interesting when we talk about these achievements and the Olympics that stand out and redemption, the only thing that I have in my head, which gives me motivation, is the Olympics of 2028 in Los Angeles. And playing for the national team and Grand Slams. But not even the Grand Slams, not as much as the Olympics."

Sports Collectors Daily: A one-of-a-kind card featuring the autographs of Kobe Bryant and LeBron James sold for $1,161,440 Saturday night. The 2009-10 Upper Deck Exquisite Collection Dual NBA Logo Autographed Patch LeBron James/Kobe Bryant dual signed Logoman Patch was the top selling item in Goldin’s Spring 100 Auction.

WNBA Live presented by Panini is scheduled to take place in the Indiana Convention Center on July 18-19 as part of the WNBA All-Star events. This interactive event offers WNBA fans of all ages a unique opportunity to “experience the intersection of basketball, entertainment, and culture.”

RIP Brian Wilson

The NWSL said PayPal Park, San Jose, would host the 2025 NWSL Championship, presented by Google Pixel, scheduled for Nov. 22. The 18K-seat PayPal Park is home to NWSL Bay FC and MLS San Jose Earthquakes. The NWSL Championship will air live in primetime on the CBS Television Network and stream on Paramount+.

AP Sports: The Belmont Stakes is set to be run at Saratoga Race Course in upstate New York for a third consecutive year in 2026. Gov. Kathy Hochul and the New York Racing Association announced Friday that it will be the third and last time the Triple Crown finale is held there before returning to Belmont Park on Long Island in 2027. It was confirmation of an expected extension of the race’s stay at Saratoga while Belmont Park undergoes nearly a half-billion dollar renovation project. (Full story here.)

The E.W. Scripps Company has signed a new, multi-year agreement with the WNBA to continue airing regular season Friday night matchups on ION – the league's Friday night national network home since 2023.

The NBA, WNBA, National Basketball Players Assn., Women's National Basketball Players Assn. and 2K, a wholly owned label of Take-Two Interactive Software and publisher of the NBA 2K series, said they have agreed in principle to terms for a new multiyear global partnership expansion. The NBA and Take-Two Interactive are also launching NBA Take-Two Media, an entertainment company "that will bring fans and players together through competitive gaming, social-first content, original programming and live events."

Peloton has appointed Megan Imbres as CMO. Megan most recently served as Managing Director of Apple Marcom LA, the global marketing communications group responsible for the company’s services businesses, overseeing significant creative campaigns and delivering tentpole cultural moments, including the Apple Music Super Bowl Halftime Show and Apple TV’s partnership with Major League Soccer.

Sports Collectors Daily: Hundreds of items from the late basketball icon Bill Walton’s career were sold by Hunt Auctions.Memorabilia ranged from his high school, college and pro days to his long and avid fandom of the Grateful Dead. The collection was being offered directly by the Walton family with a portion of the proceeds to benefit the Orthopedic Department of the University of California San Diego.

Top-ranked American tennis player Ben Shelton has signed with William Morris Endeavor, which also represents Serena Williams, Carlos Alcaraz, Iga Swiatek, Taylor Fritz and Frances Tiafoe. He had been with Team8 since 2022, the management firm co-founded by Roger Federer and his agent Tony Godsick. Coco Gauff left Team8 this past April to form her own management agency, Coco Gauff Enterprises, which has support from WME.

Airbnb and FIFA have signed a three-year partnership spanning three tournaments: as an official partner for the FIFA Club World Cup 2025, an official supporter for the FIFA World Cup 26 in North America and an official supporter for the FIFA Women’s World Cup 2027 in the Americas.

The NBA said the NBA Mexico City Game 2025 would feature the Dallas Mavericks and the Detroit Pistons playing a regular-season game hosted by Zignia Live in the Arena CDMX in Mexico City, scheduled for Nov. 1, to coincide with traditional Día de Muertos (Day of the Dead) celebrations locally for the second consecutive year. The Dia de Muertos theme will be showcased through a variety of in-arena activations during the game, including a specially themed basketball court and several fan engagement initiatives.

The 2024 Bank of America Chicago Marathon this past October contributed a record-breaking $683 million to the Chicago Metropolitan Area economy, according to an independent study conducted by Jones & Associates Economics, a 22% increase in total economic impact over 2023.

NBC Sports: NFL chief media and business officer Brian Rolapp “has emerged as the clear favorite” to become the new CEO of the PGA Tour. Rolapp has worked for the NFL since 2003 and has held his current job since 2014,

ESPN said Lee Corso’s final College GameDay is scheduled for Aug. 30 at Ohio State before the defending national champion Buckeyes host the Texas Longhorns. Corso, who turns 90 in August, said earlier this year his final show would be on the opening week of the season. Corso has been a part of college football’s premier pregame show since 1987.

The WNBA has launched the Line 'Em Up initiative to give girls and women "undeniable equity at the park" by painting the Fire Orange WNBA 3-point line on park courts across the country. It begins with Brooklyn (NY) Bridge Park and Rockefeller Battery Park in New York. “This line is more than paint. It's a landmark that honors the women who built this game — and an open invitation to the ones who'll take it even further. We're laying down the line. Make it yours."

ESPN Events, in collaboration with the Charlotte Sports Foundation, has unveiled the Dick Vitale Invitational, a men’s college basketball event that will annually honor Dick Vitale, the Hall of Fame broadcaster and one of the sport’s most iconic voices and ambassadors, who celebrates his 86th birthday today. The inaugural Dick Vitale Invitational will feature Texas Longhorns vs. Duke Blue Devils the Spectrum Center in Charlotte, N.C., The game is scheduled for Tuesday, Nov. 4, 2025 on ESPN.

MLB said that Players’ Weekend would return in 2025 for a second consecutive year, scheduled for the weekend of Aug. 15-17. Players’ Weekend will “showcase players’ backstories and bring attention to the other aspects of their lives that are important to them, including charitable causes.” Players will have the opportunity to auction off custom bats and cleats on MLB.com/Auctions to benefit charities of their choice.

According to the Boston Globe, NWSL expansion team Boston Legacy FC (2026) will play its first season in Gillette Stadium, home to the NFL New England Patriots and MLS New England Revolution while its permanent home venue, White Stadium, continues to undergo a $200 million renovation.

The New York Times: NWSL CMO and CCO Julie Haddon and chief sporting director Tatjana Haenni will leave the league this year as part of a front-office restructure.

HBO and NFL Films will present two upcoming editions of the Hard Knocks series: Hard Knocks: Training Camp with the Buffalo Bills debuting Aug. 5, with new episodes of the five-part series premiering on subsequent Tuesdays through Sept. 2; and Hard Knocks: In Season with the NFC East debuting this December. Both series will be available to stream on HBO Max.

AP Sports: Luka Doncic has stepped up to pay the entire expected cost of restoring a vandalized mural depicting Kobe and Gigi Bryant in downtown Los Angeles. The Los Angeles Lakers’ new guard made a $5,000 donation Tuesday to cover the entire goal of a GoFundMe page created by artist Louie Palsino. He wants to restore the mural, titled “Mambas Forever,” at 14th and Main streets.

U.S. Bank has become a partner of the 2026 Special Olympics USA Games, to be held in Minnesota from June 20-26, 2026. U.S. Bank is both the Official Volunteer Sponsor and the Official Competitive Cheer Sponsor of the USA Games. Jersey Mike’s Subs and United Healthcare are co-presenting partners.

MLB umpires are offering more than 400 items including autographed sports memorabilia and experiences during the 17th Annual UMPS CARE Charities Online Auction. Items include a Wrigley Field scoreboard tour (complete with four tickets and pregame access on the field) and tickets to MLB’s All-Star Game and Home Run Derby in Atlanta and Los Angeles Dodgers four tickets in the "Sinatra Family Seats.”

The Luka Dončić Foundation has aligned with the Jr. NBA/Jr. WNBA and Positive Coaching Alliance to begin bringing the Foundation's "Total Hoops Approach" to life. The Total Hoops Approach emphasizes the importance of teamwork, joy and creativity in teaching the game of basketball to the next generation.

The city of San Francisco celebrates every May 24 as Willie Mays Day. If it's not already happening, MLB needs to do this league-wide by 2025, joining Jackie Robinson Day (April 15), Lou Gehrig Day (June 2) and Roberto Clemente Day (Sept. 15)

2Daze Nwslttr: @NBA In-Season Tourney Goes Hollywood In 'The Heist'; @NHRA Names @MissionFoodsUS Premier Series Title Sponsor; @Spalding Joins w @Crayola For Colorful Products; #NBA ASG Returns To Tradition; @CBSSports To Air 300+ College Hoops Games http://www.NYSportsJournalism.com

9/11 + 23 Years

“We meet aliens every day who have something to give us. They come in the form of people with different opinions.” — William Shatner

"There's not an American in this country free until every one of us is free." — Jackie Robinson

“We all wish we had superpowers. We all wish we could do more than we can do.” — Stan Lee

'Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity' — #MartinLutherKingJr

'We have come too far, we have sacrificed too much, to disdain the future now' — #JFK

“All of us might wish at times that we lived in a more tranquil world, but we don't. And if our times are difficult and perplexing, so are they challenging and filled with opportunity.” — Robert F. Kennedy d June 6, 1968

@TheSatoProject #SatoStrong rescues #dogs in #PuertoRico & finds U.S. homes 2.5k+ in 10+ yrs https://www.thesatoproject.org Milo & siblings now in U.S. 6+ years

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
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Forbes Top 30 Most Valuable Sports Franchises 2022

1. Dallas Cowboys $8B
2. New England Patriots $6.4B
3. Los Angeles Rams $6.2B
T4. New York Yankees $6B
T4. New York Giants $6B
T6. New York Knicks $5.8B
T6. Chicago Bears $5.8B
T8. Golden State Warriors $5.6B
T8. Washington Commanders $5.6B
10. Los Angeles Lakers $5.5B

11. New York Jets $5.4B
12. San Francisco 49ers $5.2B
T13. Real Madrid $5.1B
T13. Las Vegas Raiders $5.1B
15. Barcelona $5B
16. Philadelphia Eagles $4.9B
17. Houston Texans $4.7B
18. Denver Broncos $4.65B
T19. Manchester United $4.6B
T19. Miami Dolphins $4.6B

21. Seattle Seahawks $4.5B
22. Liverpool $4.45B
23. Bayern Munich $4.28B
T24. Manchester City $4.25B
T24. Green Bay Packers $4.25B
26. Los Angeles Dodgers $4.08B
27. Atlanta Falcons $4B
28. Pittsburgh Steelers $3.98B
29. Minnesota Vikings $3.93B
30. Boston Red Sox $3.9B

See the full list here.
Source: Forbes

Friday

Mar252022

NFL Builds Bud Light Activation At Jewel Events, Confirms Plans For 2023 Draft

Friday, March 25, 2022 at 04:55PM

By Barry Janoff

March 25, 2022: Longtime NFL partner Anheuser-Busch is upping its presence at the NFL Draft, adding its Bud Light brand as the official presenting sponsor under a multi-year plan.

The 2022 NFL Draft is scheduled for Las Vegas April 28-30, with live coverage on NFL Network, ABC, ESPN, and ESPN Deportes.

The expanded alliance with Bud Light will also see the brand activating around other jewel events, including the 2022 NFL Kickoff Weekend.

In addition, Bud Light becomes the “official sponsor of NFL celebrations, whether that be a touchdown celebration or a synchronized team dance after a game-changing play – all culminating for the first time with a Bud Light fan celebration following the Super Bowl LVII champions being crowned” on Feb. 12, 2023 in State Farm Stadium, Glendale, AZ.

The NFL also confirmed plans for the 2023 Draft, to be held in Kansas City, Mo., hosted by the Chiefs, which also will be presented by Bud Light and is scheduled for April 27-29 “in the area surrounding Union Station and the National World War I Museum and Memorial.”

“Kansas City’s internationally recognized passion for sports makes it an ideal host for the NFL Draft,” Peter O’Reilly, NFL evp-club business and league events, said via the NFL.

“We know that our partners, including the Kansas City Chiefs, City of Kansas City, Kansas City Sports Commission and Visit KC, will create a one-of-a-kind experience for our fans as we welcome the next generation of NFL players.”

This past December, Anheuser-Busch unveiled a five-year renewal as the global exclusive beer and hard seltzer sponsor of the NFL thru the 2026-27 season.

The previous agreement, a six-year pact beginning in 2017 and set to expire after the 2022 Super Bowl, was put at $250 million a year by industry analysts.

Bud Light has been the official beer of the NFL since 2011.

The NFL Draft was held in Nashville in 2019, remotely in 2020 and in Cleveland in 2021.

The 2022 Draft was awarded to Las Vegas after the 2020 NFL Draft was cancelled in the city due to COVID-19.

The NFL has not as yet named a city for the 2024 Draft but is said to be considering as top choices Detroit, Green Bay and Washington DC.

“For years Bud Light has been a staple during the NFL’s regular season and we’re thrilled they will now be alongside us for some of the biggest moments during our off-season, and there is none bigger than the Draft,” Tracie Rodburg, NFL svp-sponsorship management, said via the league.

“Our continued partnership with Anheuser-Busch is centered on our shared belief that football has the power to build unforgettable moments for our fans. We look forward to continuing to work with A-B and their club partners to bring new, on-trend experiences to life for our fans over the next five years through our partnership with Anheuser-Busch.”

Anheuser-Busch said it has 26 NFL team partnerships and endorsement deals with more than 25 current players.

At the 2022 Draft, Bud Light said it would have “prominent branding on the Main Stage, signage throughout the Draft and will take lead as part of the NFL Draft’s Concert Series.”

Bud Light said it would support with a “fully integrated marketing campaign, which will bring fans closer to the marquee event, whether they are watching from home or are in Las Vegas.”

“We’re excited that Bud Light continues to be the beer of choice for NFL fans across the country,” Matt Davis, head of sports marketing at Anheuser-Busch, said via the company.

“We know fans love watching their team play with a cold beer in-hand, and we’re excited that the Bud Light brand will be part of the season’s biggest moments — beginning as presenting sponsor of the NFL Draft.”

The multi-year deal also extends to Canada with Labatt Breweries of Canada saying Budweiser would continue its sponsorship as the official beer sponsor of the NFL in Canada.

“Budweiser Canada will continue to inspire friends to get together for game time over a meal with some Buds and will engage Canadian NFL fans for all the big moments from the Fantasy Draft to the playoffs and Super Bowl,” according to the brand.

Regarding the 2023 Draft, “This will be one of the biggest and most-anticipated professional sporting events our city has hosted,” Kathy Nelson, president and CEO of the Kansas City Sports Commission and Visit KC, said via the organization

“Not only will fans from around the country be traveling to experience the NFL Draft and NFL Draft Experience, but millions of viewers will see Kansas City in the national spotlight on NFL Network, ESPN and other major networks.”

The NFL Draft Experience interactive football theme destination will be part of both events, free and open to the public.

The 2022 Draft Experience and the Draft Theater will be located behind the High Roller at the LINQ Promenade.

The Draft Experience will feature participatory games and clinics, virtual autograph sessions with NFL players, personalized digital photos, food and beverage, exclusive merchandise at NFL Shop presented by Visa and photo opportunities with a Super Bowl rings display and the Vince Lombardi Trophy.

The Draft Theater as part of the experience will see prospects will take the stage upon being selected to their new team. With the Theater situated directly adjacent to Draft Experience, viewing will be available of the stage itself and on multiple screens throughout the event site.

The 2022 NFL Draft first round order is April 28, with the second and third rounds April 29 and rounds four through seven April 30.

“We are pleased to continue our partnership with the NFL to build meaningful experiences and connections for football fans across the country,” Benoit Garbe, CMO, Anheuser-Busch, said via the company.

“Core to our people-centered mission in marketing at Anheuser-Busch, our objective is to bring together what people most care about and what our brands stand for. Our partnership with the NFL perfectly intersects with that goal.”

Current First Round Order (subject to change)

1. Jacksonville Jaguars
2. Detroit Lions
3. Houston Texans
4. New York Jets
5. New York Giants
6. Carolina Panthers
7. New York Giants (from Chicago Bears)
8. Atlanta Falcons
9. Seattle Seahawks (from Denver Broncos
10. New York Jets (from Seattle Seahawks)

11. Washington Commanders
12. Minnesota Vikings
13. Houston Texans (from Cleveland Browns)
14. Baltimore Ravens
15. Philadelphia Eagles (from Miami Dolphins)

16. Philadelphia Eagles (from Indianapolis Colts)
17. Los Angeles Chargers
18. New Orleans Saints
19. Philadelphia Eagles
20. Pittsburgh Steelers

21. New England Patriots
22. Green Bay Packers (from Las Vegas Raiders)
23. Arizona Cardinals
24. Dallas Cowboys
25. Buffalo Bills
26. Tennessee Tttans
27. Tampa Bay Buccaneers
28. Green Bay Packers
29. Kansas City Chiefs (from San Francisco 49ers via Miami Dolphins)
30. Kansas City Chiefs
31. Cincinnati Bengals
32. Detroit Lions (from Los Angeles Rams)

NFL-Anheuser-Busch Extend Exclusive Pact

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