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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan312013

Hyundai 'Team' Campaign Hits Facebook, Preps Consumers For Super Bowl 2014

By Barry Janoff

January 30, 2013: Hyundai Motor America is among the bevy of companies that have released commercials that will air during the broadcast of Super Bowl XLVII this Sunday on CBS.

One difference: The automaker is activating marketing for Super Bowl XLVIII in February 2014 with an online element, "Hyundai Find Your 7."

Hyundai will be running a 30-second spot in the first quarter of the Big Game, "Team," which follows a kid whose football was taken by a group of older boys. When he asks for it back, they taunt him and say, "Come back when you have a team."

The kid and his mom then drive around the neighborhood in their seven-passenger Hyundai Santa Fe recruiting some of his friends.

A voiceover offers, "Gather your team," and text directs viewers to a dedicated Web site, "Find Your 7," where the experience continues.

Hyundai is extending the theme of the seven-passenger Santa Fe to social media and then to next season's Super Bowl XLVIII, to be played in MetLife Stadium in New Jersey.

At FindYour7.com, consumers are encouraged to "Assemble to your team for seven seats to the Big Game in 2014. Starring you as the captain and six of your Facebook friends. Who's on your team?"

At the Hyundai destination, people can assign six Facebook friends to a seat in a virtual Santa Fe. According to the automaker, after people lock in their friend configurations, they create a team name. A custom video then introduces their Dream Team in a video "designed with the look and feel of an action movie trailer, dynamically incorporates elements such as the friends' names, profile pictures, hometowns and interests to create a custom experience for each person that can be shared on all social channels."

By participating, Hyundai said that users would be entered into a drawing to win seven tickets to the 2014 Super Bowl. (Full details here.)

"We were inspired to create a mobile 'first' for the Super Bowl," Tom Pettus, vp-creative director at Innocean USA, Hyundai's lead agency, said in a statement. "What makes this experience magical, beyond winning a trip to next year's Super Bowl, is that the program selects a team of your friends, who could be sitting watching The Big Game right next you."

Back in the Super Bowl XLVII "Team" commercial, the kid who has been bullied has gathered his squad. But these kids, although young, are off the toughness chart: One is wrestling a bear, another is carrying a 200 lb. guy out of a burning building, two are working out with heavy weights and another is welding his own diving bell.

When they show up at the field where the boy had his football taken, the bully group of kids snicker, hold up the football and ask, "Touch or tackle?" "Tackle!" the younger boys say in unison as they nod to each other. (See the full spot here.)

"We recognize that Super Bowl viewers are no longer tethered to their TV during the game, staying connected via mobile phone, tablet and other digital devices."

"We had fun with 'Team' as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way," Steve Shannon, vp-marketing for Hyundai Motor America, said in a statement. "Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices."

According to Shannon, "By harnessing the power of Facebook, 'Find Your 7' creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game."

Back to Super Bowl XLVII

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